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Thu, April 24, 2008 09:39:31 PMFrom:
Robert Clough
Subject:
Search Engine Marketing News - You Can't Let the Fear Win
 
Week of 2008-04-24 Hi Everyone, Our conference has now come and gone and it was fantastic. It was exciting to meet so many readers and to actually get to spend some time with them. I want to say "Hi" to all my new friends I met at the conference and I can't wait for Unleashed 2009! By the way, we had people blogging the conference live so don't be surprised by a few grammatical errors in coverage. Have a great week!
     
    Featuring: Jennifer Laycock, Stoney deGeyter, Diane Aull, Debra Mastaler, Paul Jahn, Manoj Jasra, Liana Evans, David Wallace, Sage Lewis and Mack Collier. The 19-Hour Website Analysis, in 20 Minutes or Lessby Stoney deGeyterPerforming a complete website review is rarely easy. I've found that you can start a site analysis intending to spend just a few minutes looking over it only to find that it quickly spirals into a multi-hour marathon of... You Can't Let the Fear Winby Mack Collier"I just don't know what I would say." I must have heard this a dozen times at Small Business Marketing Unleashed from attendees that were trying to explain why they aren't blogging or aren't on Twitter. But almost everyone that I talked to was interested in learning more about blogging and Twitter, yet the fear of not knowing what to say was holding them back. Common Web Analytics Issuesby Manoj JasraHaving frequently been involved with the web analytics process I have noticed some consistent issues with web analytics both from an agency and in house perspective. I am not talking about data quality or even vendor selection, I am talking... What Makes a Great Company Blog Part 3: Commentsby Mack CollierIf great content is the #1 trait of a great company blog, properly handling comments is #1-A. Great content pulls in readers and if you can use that content to encourage comments and then reply to the ones left in a proper manner, you'll convert readers into a community. What Makes a Great Company Blog Part 4: Sidebarsby Mack CollierThe sidebars of your blog are a great chance for you to not only give readers information they need, but to also shine the spotlight on them! In Part Four of my 'What Makes a Great Company Blog' series, I'll look at how superior blogs utilize their sidebars to attract and grow their audience. Examples of Great Company Blogsby Mack CollierAll week we've talked about the elements that make a great company blog. Now let's conclude the What Makes a Great Company Blog series by looking at some of the best company blogs. Unleashed Opening Session: A Common Sense Approach to Online Marketing (Live Blogging)by Liana EvansSearch Engine Guide's first conference, Unleashed, kicks off with a great opening panel discussing the Common Sense Approach to Online Marketing. Matt McGee, Matt Bailey & Wendy Piersall all present a great overview into why Online Marketing is very important... Unleashed Conference Coverage: Building A Community Workshop by Sage Lewisby Liana EvansWondering what it takes to build a community? How do you get people to follow you? Sage Lewis of Sage Rock leads up this session that focuses on building up communities through YouTube & Facebook.... Unleashed Conference Coverage: Viral Marketing Workshopby Diane AullConsidering a viral marketing campaign? Not sure if it can work for you? While there are no guarantees about what will go viral and what won't, Jennifer Laycock had some great hints, questions to ask yourself, and ideas for planning/pitching... Unleashed Conference Coverage: Usability and Conversion Workshopby David WallaceIf you've ever tried to find the spare toilet paper in someone else's bathroom, you've experienced a usability issue. Just like the owner of that bathroom, we sometimes get so used to our own sites, we can't see what needs... Unleashed Conference Coverage: Local Search Workshopby David WallaceThe days of flipping through a big fat yellow book to find a local business are quickly coming to a close. After all, why settle for a simple phone number when an online search can also net you menus, pricing,... Unleashed Conference Coverage: Link Buildingby David WallaceNeed links? Of course you do! In order to rank well and successfully promote your online business, you need an effective link building program as part of your over-all SEO strategy. Link guru Debra O'Neil Mastaler, Owner of Alliance Link... Unleashed Conference Coverage: The Joy of Analytics by Matt Bailey (Live Blogging)by Liana EvansMatt Bailey from SiteLogic presents a really informational session about analytics and how data is just data unless you apply segmentation. From page visits, to time on site, that data is useless you apply wisdom and knowledge to them.... Unleashed Conference Coverage: Blogging for Businessby Diane AullMack Collier's presentation on Blogging for Business covered a lot of tips for small businesses thinking of getting started with blogging. It's not just a matter of writing a bunch of posts about your business (in fact, that's not such... Unleashed Conference Coverage: Paid Search Advertisingby David WallaceWhile pay per click advertising can be a quick and easy way to drive traffic to your web site, it can also be a quick and easy way to drain your bank account. Christine Churchill, President of KeyRelevance reveals how... Unleashed Conference Coverage: Keywords and Contentby Diane AullContinuing with coverage of the Small Business Marketing Unleashed conference, here's Heather Lloyd-Martin's presentation on keywords and content.... Unleashed Conference Coverage: Site Architecture by Stoney deGeyter (Live Blogging)by Liana EvansThis is a live blogging of Stoney deGeyter's Site Architecture session at Search Engine Guide's Unleashed Conference for Small Business Marketing. Stoney covers Website Architecture, Page / Document Architecture and Site Linking Architecture in this great session.... Unleashed Conference Coverage: Social Media Conversationsby Diane AullBummed because you couldn't make it to the Small Business Marketing Unleashed conference? Fret no more! Here are the highlights from Jennifer Laycock's Social Media Conversations session for your edification and entertainment. Enjoy!... Unleashed Conference Coverage: Building a Communityby David WallaceThere's no doubt the best endorsements come from happy and loyal customers. So what if there was a way to build a community around your web site? A community that helped keep your content fresh, your ideas flowing and the... Return to the Top of this Page 
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In response to... You Can't Let the Fear Win"Our law firm fell in this boat before I heard you speak at Unleashed. We knew we should blog, but we didn't know why we should do it or if we even had anything interesting to say-- nor did we realize that we could monitor what others were saying about us! You have a very clear and honest way of teaching and our firm finally has a clear blogging plan going forward!" Amber Return to the Top of this Page 
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(If you like our search engine news, you'll love our small business news.) Weekly Wrap of the Hottest Small Business ThreadsChris Logan shares the buzz from our small business forum. Return to the Top of this Page
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