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Chief Marketer Report; Insights. Innovations. Solutions.
April 22, 2008 A Penton Media Publication  

TABLE OF CONTENTS

The Six 'C's of Social Influence Marketing
Is Customization an Unreasonable Loyalty Value?
Translation as a Competitive Advantage
Connecting the Dots Between Emotions and Customer Loyalty


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“How To Choose the Right Social Technologies”
- Forrester Research, March 2008
Complements of Communispace, get the latest Forrester intelligence on choosing a social technology. Includes the latest information to help you evaluate technologies and choose the right solution for your company. Free from Communispace, the leader with 300 online communities and counting. Click Here to get the Report.

This Week's Stories

The Six 'C's of Social Influence Marketing
By Dave Friedman
 Social networking has opened up new formats brands to engage with consumers. Marketers are experimenting widely as they get better attuned to consumers' opinions of their efforts. Click here to learn what Dave Friedman says are the six 'C's of social influence marketing.

Is Customization an Unreasonable Loyalty Value?
By Robert Passikoff
Customization is the latest loyalty value to insert itself into virtually every product and service category. To read why Robert Passikoff believes marketers will need to pay attention to it or suffer the consequences, click here.

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Translation as a Competitive Advantage
By Donald A. DePalma
 Nothing should prevent the international reader from understanding what you want to communicate. Rather, if you do it right, language could be a competitive advantage as you enter new markets. How does this affect you as a marketing executive? Click here for more from Donald A. DePalma.

Connecting the Dots Between Emotions and Customer Loyalty
By Dan Hill
 Feeling emotional? You should be, if you want to understand your customers' mindsets and gain essential insight to maintain their loyalty. For more on the heart of the matter from Dan Hill, click here.



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