Top Stories

Google search case sensitive?
Do marketers now need to consider capitalization of keywords and phrases in order to determine their search rankings?

Rapid growth ahead for Web 2.0
Forrester Research predicts that spending on Web 2.0 will grow rapidly over the next few years as large companies embrace the various technologies.

MySpace to give advertisers more control
MySpace has announced the launch of an advertising platform which will allow advertisers to build, maintain and customize brand profiles.

Hitwise: Video served nearly equally from search engines, social networks
With more marketers taking a deeper look at online video, it bears further scrutiny. According to recent reports from both Hitwise and comScore, online video hit a new high in March with more than 10 billion videos served to consumers. The comScore report indicated a 66% increase in video viewing year over year.

Study: Moms are word of mouth champions
New research has found that new moms and moms-to-be are the champions of online word of mouth and don't restrict their topics of conversation to child-related issues.

KickApps, WorldNow partner for local TV social networking
Local television stations suffering from a lack of revenue may get a boost from a new partnership between KickApps and WorldNow. Like local newspapers, local TV stations have noticed lowered revenue numbers as consumers turn to the Internet for their news and information. With the partnership, stations could create an interactive local news environment.

Tremor Media launches new video suite
Advertisers now have more options when it comes to video advertising. Last week, Tremor Media announced plans for a new video platform that will offer marketers in-stream and overlay in addition to other video formats.

40% Europeans strangers to Internet
Eighty percent of online Europeans have broadband connections, according to recent report issued by the European Commission, but 40% of EU citizens never use the Internet.

comScore: Experience is key for online bankers
Online banking is becoming more popular everyday but just as in person banking, customer experience is the key. According to a recent report from comScore, the online experience - from customer service to widgets to chats - is what keeps users coming back.

In-Stat: Hosted IP Centrex shows steady growth
Here is a little good news for the digital world: according to a recent report from In-Stat, hosted IP Centrex seats continue to show steady growth worldwide.

Yahoo Search Marketing and Media Corp partner
Yahoo, who recently undertook a successful U.S.-based test with Google to deliver relevant AdSense ads alongside their search results, has now entered into yet another partnership.

More publishers are syndicating content
Advertising networks are catching on fast: the more content the better. Which is why many publishers and advertising networks are now syndicating content throughout their network sites. Jumpstart Automotive Media is one network which recently began syndicating content across its network of sites.

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