Meet Your WOMM-U Faculty: Warren Sukernek of VML

Please join WOMMA in welcoming WOMM-U Faculty member Warren Sukernek, who is a senior strategist with WOMMA member company VML -- a top 20 Interactive Marketing Agency and part of the Wunderman Network in Seattle. Warren helps guide strategy and planning for product development, marketing communications, relationship management, and social networking -- working with Seattle clients as well as VML's other national clients.

Warren has over 15 years of client and agency experience in e-commerce, community, content management solutions, consumer focused webinars, demand generation, blogging, and email-based RM campaigns. He often finds himself at the intersection of marketing and technology, because that's where the fun is.

Warren earned a bachelor's degree from McGill University and received his MBA from Boston University. A noted expert on Baby Boomer marketing, Warren has spoken at numerous conferences including Seattle Direct Marketing Association, the Catalog Conference and Niche Cruise Marketing Association.

To meet Warren and other WOMM-U Faculty members, peruse the agenda, check out the keynote presentations, or to register, visit:
http://www.womma.org/wommu

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Johnson & Johnson Invites Moms to Social Media Conference

Johnson & Johnson invited more than fifty influential moms to a three-day conference called Camp Baby, where the company refrained from plugging its brand while it hosted its handful of all-expenses-paid moms. The moms were wined and dined and attended breakout sessions, including panels on how to get babies to sleep, nutritional tips for raising healthy families, and more. The goal of the event was to form experience-based relationships with these socially connected moms -- in the hopes that they'd take their learnings -- and their new-found brand love -- back to their social networks.

More from Brandweek

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To Do: Don't Forget to Submit Your Nominations for WOMMA's Board

WOMMA is soliciting nominations for candidates for its Board of Directors. This year, there are seven open seats on the Board, and we encourage all eligible members to run.

This is a GREAT opportunity to serve your industry and to shape WOMMA in the years to come.

To find out everything you need to know about the WOMMA Board elections process, including the nomination criteria, visit: www.womma.org/elections.

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Sports Bloggers Invade the Locker Room, to Journalists' Chagrin

Dallas Mavericks owner and blogger Mark Cuban has opened his locker room doors to all bloggers -- after having a ban on bloggers revoked by the NBA, which insisted that he couldn't ban bloggers from credentialed news organizations. The new influx of bloggers has put pressure on a growing issue in sports media, namely: Who owns the rights to sports media coverage?

More from The New York Times

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Event Deals for Today

>> Webcast: Summer Blockbusters, Boom or Bust?
Together with the Advertising Research Foundation, BrandIntel will be focusing on consumer-generated content discussing the upcoming summer blockbusters. BrandIntel will translate this content into predictive consumer insight and will examine which of the upcoming Summer Blockbuster movies are poised to earn revenue at the box office. Will this season be a boom or a bust? BrandIntel will point to unique leading indicators, as well as historical data to best gauge the likely positioning of all major releases.

For more information or to register, visit: http://www.thearf.org/assets/webcasts.

WOMMA members, to register for FREE log in to the WOMMA Member Center and grab your promo code now:
http://womma.leveragesoftware.com/blog_view.aspx?CustomerID=eventspecials

>> Authentic Communications 2008 -- Web 2.0 What's Next?
Business Development Institute and PR Newswire have partnered to produce Authentic Communications 2008 -- Web 2.0 What's Next? This full day conference will highlight case studies from TripAdvisor, Wikia.com, Waste Management Inc., OfficeMax's "ElfYourself," Southwest Airlines. The event will be held on Apr. 24, 2008, at the CUNY Graduate Center, from 8:30 a.m. to 6:00 p.m.

For more information and to register visit: http://www.bdionline.com/nycauthentic08.

WOMMA members, to get your discounted rate of $345, log in to the WOMMA Member Center and grab your promo code now:
http://womma.leveragesoftware.com/blog_view.aspx?CustomerID=eventspecials

>> Communitelligence Executing Social Media Conference & Workshops
Interactive, informal, intimate and intense ... the 3rd Communitelligence Executing Social Media Conference & Workshops, taking place May 21-22, 2008, in Los Angeles delivers practical, how-to take-aways from two-dozen of the most experienced experts and practitioners who are boldly executing successful new media programs today.

See full conference agenda & details at:
www.Communitelligence.com/ExecutingSocialMedia

WOMMA members: Log in to the Member Center to get your promo code and save $300 off the registration fee:
http://womma.leveragesoftware.com/blog_view.aspx?CustomerID=eventspecials

New in the WOMMA Member Center

We are constantly adding valuable word of mouth marketing whitepapers, research studies, essays, opinion papers, and other content to WOMMA's member center. These are just a few of the NEW items you'll find there:

>> From BzzAgent: Valuing WOM in the Sales Funnel
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In this paper, BzzAgent expands the follow key points:

- The media costs to deliver 500,000 consumers who are informed about a product range from $400K (television) to $200K (print) to $160K (WOM).
- The media costs to deliver 50,000 consumers who indicate purchase intent range from $2M (television) to $300K (print) to $150K (WOM).
- One WOM conversation carries the impact of 200 television ads.

>> From BrandIntel: Collective Intelligence: Understanding the Mindset of the Online Consumer Through Predictive Insight
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Consumer-generated content WOMM is quickly overtaking traditional media as the primary source for product information and marketing. As a result, social computing has quickly grown to become an intrinsic part of the marketing mix. This paper discusses what organizations should do to survive in today's world of social computing, where success relies upon understanding consumer behavior patterns and product trends.

The fact that social computing crosses all age, gender, and geographical boundaries provides an even more compelling reason to find ways to track relevant consumer-generated content. While marketers recognize the pervasiveness and relevance of consumer-generated content generated through discussion forums, blogging, podcasting, wikis, collaboration applications, and other peer-to-peer activities, few have been able to understand how to tap into the mindset of this ever-growing, global "focus group."

WOMMA members, log in to the WOMMA Member Center to download your own copy of these great WOM resources and read more:
http://womma.leveragesoftware.com/blog_view.aspx?CustomerID=memberlibrary