"It has come to our attention that many NMOA subscribers did not get this message last week do to a glitch in our email service. So I felt it should be resent. If you already did receive this, please excuse this duplicate message."

From John Schulte, President of the NMOA

Are you a new business owner struggling in your efforts to wear so many hats?  Are your advertising and  marketing efforts getting dismal results?  Have you ever wondered if your business is really viable because no matter how hard you work you don't seem to get anywhere?  Has the sluggish economy and lackluster sales left you in need of free or low cost exposure for your business so you can generate more sales?

Does this sound familiar to you? If so, read on...because I have something important to talk with you about.

Running a small business is hard, it takes a lot of work. But working hard does not always make you money. Over the last 30+ years of my entrepreneurial business career there have been many times I've worked hard on a business project hoping it will cash out...but it did not.

I've also had my share of advertisements and promotional efforts over the years that didn't work out as well as I thought they would. But that's the life of a marketer and an entrepreneur.

After close evaluation and hindsight, you find that many times the failure was your own fault. Not that you didn't try or work hard enough, but because you didn't have the right information or knowledge to do the project correctly in the first place. Simple things are missed, or the concept was doomed from the beginning--and because of lack of experience you missed it...or couldn't see it.

This  happens every day. People call, write, email me asking..."what went wrong?" And there are many times where I see it was just a lack of specialized knowledge that made a project fail. In an effort to save a penny...they lost the dollar.

Of course you all have heard this saying -- "Penny wise and dollar foolish."  But most don't think it applies to them. That's because it's hard to see in yourself. I can't tell you how many times someone has needed a good display advertisement created, but when they found out how much a professional would charge to do it, they think, "whoa" I'm not going to pay that! I'll just do it myself or have my cousin do it, heck he makes great flyers for his pet sitting business...I'm sure he can do my ad for cheap.

And to make matters worse, sometimes people are about to sink thousands of dollars in advertising costs with a poorly done ad that's doomed to failure. So they save a penny...but they lost the dollar...and valuable time. Just think if it was a seasonal product and now you have to wait another year to try again. Your business may sink completely by then.
 

Now I'm not saying good ads can't be created by a regular person, they can, but specialized advertising knowledge is absolutely needed...more than just knowing how to run some software.

You have to understand that you must invest in yourself, if you're going to do it yourself. You see, the same people that didn't want to spend the money to pay an expert, also didn't want to spend the time or money on a book to learn how to do it right themselves. And they never asked an expert to review it either. This is a recipe for consistent failure every time.

I've also seen this same scenario when it comes to writing sales letters and direct mail packages. People will spend thousands on printing, mailing lists and postage, but they cut corners on the actual thing that's going to do the selling. And again, they didn't spend the time and money to learn the correct way to do it-- so at least they had a fighting chance.

The same situation can also be seen by people that spend a lot of time and money on projects or business concepts/ventures that have no real chance of working for them. They just don't know how to read the signs that would tell them what components are missing, or what is nearly impossible to make work. These are not dumb people, it's simply that they have nothing to compare the situation to, to make an educated evaluation of what is a good concept and what is not.
 

Everyone tells their kids, pay attention in school, read a book, go look it up. You need a good education to get ahead. This is all good advise, but I see too many times where people don't follow their own advice. It may seem expensive to buy certain books on how to do things, but it's a lot more expensive not to.

Consider this:

• ...if you are looking for new ways make your business grow;

• ...if you need to learn how to pay less for advertising;

• ...if you need to be able to write a decent sales letter;

• ...if you need to learn how to make your own advertising make money;

• ...if you need to know how to get free and low cost exposure;

• ...if you want to start your new business on the right track;

• ...if you want to know if your business concept is viable;

• ...if you want to be a successful entrepreneur;

...then you need to invest in yourself--you need to pay for specialized knowledge from someone that has the experience to instruct you. Just like you have to pay to go to college.

If you don't seek out this knowledge from a reliable source, you are setting yourself up to pay for lessons the hard way...lessons you pay for with costly mistakes. These are the most expensive lessons, and you want to avoid as many as possible. Especially when you're a young business and cash strapped.

You need to be right as many times as possible...and that is what my job at the NMOA is all about. Helping you succeed in your business by helping you become a better marketer and conceptual thinker.

During my 30+ year career I've created hundreds of successful advertisements and written thousands of lines of successful sales copy. I've been responsible for committing many hundreds of thousands of dollars in ad placements, and almost always paying less then the next guy. I've started businesses from scratch and jump started them with free publicity and low cost marketing tactics. I've had to turn nothing into something.

When it comes to the web, I've been able to capture dozens of top slots in search engine rankings that have very competitive keywords. And I don't use pay-per-click to do it, these are natural rankings achieved through free and low cost tactics.

Now my job is to share my knowledge and hard earned lessons with you through the NMOA, and I love doing it.

And that's why I'm writing you today, if you want to learn the above things and more, you need one book today; The Direct Marketing Toolkit for Small and Home Business. Written by me and published by the NMOA. In this book I've laid out the most important things you need to know right now. By owning and reading this book, you can capitalize on my 30+ years of advertising, marketing, and publicity experience. 

By reading this book, I guarantee you will learn something important that you did not  know before...and you will gain new business building insights that will help you make better marketing moves. I guarantee it will help you be a better...smarter marketer, and help you sell more of what you sell.

If after reading my book, you don't feel it's one of the best educational investments you've ever made, I want you to return it for a full refund of the purchase price...no questions asked. You have nothing to lose...your biggest risk is what you will lose if you don't read it...time, money, and opportunities!

Click here to order the Direct Marketing Toolkit now.

I'm also going to give you an extra special bonus when you order the Direct Marketing Toolkit today. Not only will you get our exclusive Industry Contact Directory free, a $39.95 value, but I'm also going to include my latest report, How to Make Money With Affiliate Programs (in PDF format) that regularly sells for $39.95. Learn six ways to use the affiliate programs of others to generate additional income through your current business or as a stand alone entity. That's an extra $79.90 value when you order now.

Click here to order the Direct Marketing Toolkit now for just $59.95 plus $8.95 S&H!

Thank you,

To your success,

John D. Schulte

President

NMOA

PS. My book is different than most you may have read. I'm a practitioner of what I've written. I'm not a book author that researches how to do something and then writes a book about it---like many of the books you find in the bookstore. This book is full of lessons, examples, and tactics I've learned and implemented over the years that has formed the knowledgebase I draw from today. Now you can acquire this knowledgebase too...if you take action and read it. Remember, if after reading it you don't think it's one of the best educational investments you've ever made, I want you to send it back for the full purchase price...no questions asked.