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Tuesday • April 22, 2008 | READ ALL NEWS AT ADAGE.COM

Verklin to Step Down as CEO of Aegis Media Americas

Industry Leader Expected to Head Cable VOD Effort 'Project Canoe'

NEW YORK (AdAge.com) -- David Verklin, CEO of Aegis Media Americas and one of the advertising industry's most visible and outspoken figures, will step down from his role later this year, his 10th at Aegis Media. Executives familiar with the matter said he is expected to lead Project Canoe, a consortium of cable operators that is attempting to create a set of universal metrics for VOD. FULL ARTICLE

Navy Puts Recruitment Ad Contract in Review

Campbell-Ewald Said It Will Defend Account

WASHINGTON (AdAge.com) --– In an unusual step, the U.S. Navy has elected not to renew its recruitment ad contract with Interpublic Group of Cos.' Campbell-Ewald, Warren, Mich., and is seeking bids for a new agency. FULL ARTICLE

Home Depot Hires New CMO

Former Hasbro Exec Bifulco Is Latest in Tumultuous Marketing Suite

NEW YORK (AdAge.com) -- Ending its six-month search, Home Depot today named Frank Bifulco senior VP-chief marketing officer. He takes over for John Ross, who had been handling the role on an interim basis and who retains the position of VP-advertising. FULL ARTICLE

Creativity Weekly Top 5

Giant Superstars: the Adidas Kind and the NBA Kind, and Other Work of Note

Welcome to the Creativity Top 5, a weekly video series on AdAge.com recapping the best and brightest work featured at Creativity-Online.com. This week: 180 L.A. and Adidas sport gigantic Superstars; Barska Optics puts the "king" back in "stalking"; Fallon, London, and director Harmony Korine play "Popcorn" with Budweiser; Tha Ltd says "Hello, World!" for SoftBank online; and Goodby Silverstein makes us see double for the NBA playoffs. FULL ARTICLE

New Starbucks Sales Gimmick: Savvy Tactic or Running Scared?

A 3 Minute Ad Age Video Report

NEW YORK (AdAge.com) -- Starbucks' coupon offer for free coffee has many in the marketing industry wondering if the chain is now running on desperation rather than caffeine. In other news in this 3 Minute Ad Age report, a review of ad agency diversity-hiring practices one year after the New York City Commission on Human Rights investigation finds a number of problems. And P&G is installing interactive kiosks for Olay in Wal-Mart stores in the latest effort to bring online navigation to in-store shopping. FULL ARTICLE

Burwick to Head Pepsi's International Sales, Marketing

Home-grown CMO to Succeed Massimo d'Amore

NEW YORK (AdAge.com) -- Dave Burwick is taking over international marketing and sales at Pepsi. Mr. Burwick, a former chief marketer of Pepsi-Cola North America, was its first CMO to be home-grown from an entry-level position. FULL ARTICLE

Why Gatorade Is Losing Its Zip

Category Leader Has Been Losing Share to Upstart Rivals

NEW YORK (AdAge.com) -- Lately, the $3 billion-plus Gatorade brand has been getting winded. While it controlled 82% of the category last year, that's down more than 10 share points from two decades ago, when it owned 93% of the market FULL ARTICLE

Creating an Insight & Information Department

Instead of Bitching, I've Come Up With a Solution

Small Agency Diary
Smaller agencies need to have access to smart people and smart research. Whether it's just the basics of someone actively scanning current marketing writings, magazines, books and blogs and making sense of it all for us, or a more robust option that includes the aforementioned research resources. FULL ARTICLE