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WOMMA is thrilled to introduce WOMM-U Faculty member Myra Norton, CEO of Community Analytics. Myra has been with the firm since its inception in 2004, is responsible for providing strategic direction for all of Community Analytics' business units, and is leading the firm through its next era of dynamic growth.
Myra has extensive academic experience as an administrator in the College of Science and Technology at Temple University, teaching in the Business School and the College of Science and Technology at Temple University, as well as lecturing on mathematics and statistics at Towson University and providing academic support to midshipmen at the United States Naval Academy. She is a leading thinker on the application of social networks within communities, speaking and writing on this subject in a variety of venues.
Myra serves as a speaker and facilitator for the Network Roundtable at the University of Virginia, the Chief Marketing Officer Council, and works with researchers from Harvard University, Babson College, University of Virginia, and the University of Chicago. Her principal focus is the study of personal relationships. She leads the National Girls Collaborative Project as part of her work with the Center for Women in Technology, serves on the Industry Advisory Board for the College of Engineering at UMBC, and is actively involved in the Greater Baltimore Technology Council.
To meet Myra and other WOMM-U Faculty members, peruse the agenda, check out the keynote presentations, or to register, visit:
http://www.womma.org/wommu
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According to new research from WOMMA member company The Keller Fay Group and BabyCenter, new and expectant mothers engage in one-third more word of mouth conversations than average consumers, and more than two-thirds of their conversations include brand recommendations. The WOM itself, according to the study, is generally positive, and is considered extremely reliable by other moms.
To learn more about the insights uncovered in this study, tune in to this webinar:
BabyCenter Insights: Moms and Word of Mouth Marketing
Wednesday, Apr. 23, 2008, 2:00 p.m. - 3:00 p.m. EST
To learn more or register, visit:
http://www.babycentersolutions.com/events.php
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Twenty-six percent of adults say that they blog regularly, according to a study from BIGresearch. This slice of the online world tends to skew younger than the average population, and bloggers are more likely to be African American or Hispanic -- and a Democrat. More than half (53.7%) of all bloggers are male and nearly half (44.7%) are married. This article contains a slew of other stats about bloggers, as well as other insights and take-aways from this Bigresearch study.
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If you're planning to attend WOMMA's WOMM-U conference, which is taking place May 8-9, 2008 in Miami, Fla., you need to reserve your hotel room ASAP to lock in our fantastic rates.
WOMMA has roped off a block of rooms at the InterContinental in Miami at a deeply discounted rate of $229 for the nights that span our WOMM-U event ... but we can only guarantee that rate AND ROOM AVAILABILITY if you register before 5:00 p.m. CDT on Apr. 23!
Reservations can be made with the InterContinental by calling 1-305-577-1000. Be sure to tell them you're with the Word of Mouth Marketing University group to take advantage of our special rate. Or register online at www.icmiamihotel.com and use the discount code "WMA."
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WOMMA is soliciting nominations for candidates for its Board of Directors. This year, there are seven open seats on the Board, and we encourage all eligible members to run.
This is a GREAT opportunity to serve your industry and to shape WOMMA in the years to come.
To find out everything you need to know about the WOMMA Board elections process, including the nomination criteria, visit: www.womma.org/elections.
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There are a variety of reasons for why some companies are resistant to social media adoption. Whether it's friction from the legal department, trouble with the lack of ROI, or fear compounded by lack of internal expertise, there are ways to meet these social-media-skirting tactics and turn them on their heads. This article from blogger Shel Holtz gives some tips for how to counter some of the most common fears companies have when it comes to social media.
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News by, about, and for WOMMA members:
* Congratulations to WOMMA Board member Pete Blackshaw, of Nielsen Online, for winning a 2008 Industry Achievers award from ad:tech.
* Congratulations to WOMMA member companies Agency.com and iCrossing for receiving 2008 Limelight Awards from ad:tech, as well as WOMMA member company Draftfcb for bringing in an ad:tech 2008 People's Choice Award.
* Congratulations to WOMMA member company Visible Technologies, which was selected for the "Cool Vendor Report" -- a report complied by Gartner Research analyst Toby Bell.
Are you speaking at an event or receiving an award? Were you quoted in the press? Are you making a change at work or at home, or otherwise just doing something really cool? Tell us about it and we'll spread the word! Email editor@womma.org.
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>> Webcast: Summer Blockbusters, Boom or Bust?
Together with the Advertising Research Foundation, BrandIntel will be focusing on consumer-generated content discussing the upcoming summer blockbusters. BrandIntel will translate this content into predictive consumer insight and will examine which of the upcoming Summer Blockbuster movies are poised to earn revenue at the box office. Will this season be a boom or a bust? BrandIntel will point to unique leading indicators, as well as historical data to best gauge the likely positioning of all major releases.
For more information or to register, visit: http://www.thearf.org/assets/webcasts.
WOMMA members, to register for FREE log in to the WOMMA Member Center and grab your promo code now:
http://womma.leveragesoftware.com/blog_view.aspx?CustomerID=eventspecials
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Your First Source for All Things WOM
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The WOMMA Word puts up-to-the-minute word of mouth stories in your hands every day with an easy-to-swallow dose of news, strategies, case studies, campaigns, jobs, research, and more. If it's happening in WOM, WOMMA's The Word's got it covered.
Read the Blog and Archives
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Tell us what you like. Or what you hate. Either way, we're listening.
Give us some feedback!
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The Word of Mouth Marketing Association
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WOMMA is the official trade association for the word of mouth marketing industry. Our more than 385 members are building a prosperous word of mouth marketing profession built on best practices, effective standards, and ethical leadership. Those are the qualities that bring WOMMA members together -- and we hope that you will join us if you share these values.
Learn more about WOMMA
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Shannon Stairhime, Editorial and Content Manager
65 E. Wacker Place, Suite 500, Chicago, IL 60601
1-312-853-4400
editor@womma.org
http://www.womma.org
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© 2008 Word of Mouth Marketing Association Inc. You may forward this email if it is not altered in any way.
WOMMA and Word of Mouth Marketing Association are registered trademarks of Word of Mouth Marketing Association Inc.
WOMMA respects your privacy. We will not release your email address ever, for any reason.
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