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April 18, 2008
 

Innovation & Design

A weekly guide to innovative people, ideas, and companies

  MORE TOP STORIES
MARKETING
Advertisers on Advertising
The Effies reward effectiveness in advertising. We polled the judges of the 2007 awards to get an inside take on the state of the industry

CUTTING-EDGE DESIGNERS
Speedo: Innovation in the Aqua Lab
Swimwear companies have invested millions designing high-performance suits for the upcoming Beijing Olympics. Can design help swimmers finish faster?

NEWS & FEATURES • From Print
Lord & Taylor's Signature Style
It's been on shopping bags and boxes for decades—a true American brand. But how well do we really know Lord & Taylor's signature flourish?

  DIALOGUES
THE WELCH WAY
Finding Innovation Where It Lives
Smart companies don't just wait around for their geniuses to shout "Eureka!"

INNOVATION STRATEGY
It's All About Experience
Companies that try to create holistic experiences by emotionally engaging their consumers are flourishing

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  Inside: This Week in Innovation
This week, senior correspondent David Kiley writes about coffee titan Starbucks' recent return to a version of its original brown logo --an attempt to restore some goodwill to the badly tarnished brand. Contributing writer Ernest Beck reports on swimwear giant Speedo's investment of millions of dollars in the design of high-performance suits for the upcoming Beijing Olympics. Marketing department editor Burt Helm writes on BusinessWeek's collaboration with the Effie Awards and gets the lowdown on the state of the ad industry. And columnist Sohrab Vossoughi writes about companies that flourish by creating authentic experiences to emotionally engage their consumers. Finally, Jack and Suzy Welch discuss how companies can access innovation from within their organizations.
-- Helen Walters
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  INNOVATION PODCAST Things Stefan Sagmeister Has Learned
On the publication of his latest book, "Things I Have Learned in My Life So Far," renowned graphic designer Stefan Sagmeister discusses his philosophy and approach. The key to success for those looking to commission great design? Hire a small firm
 

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  IN YOUR FACE: ABOUT THAT IPHONE SHORTAGE

Reader Murphy Mac Writes:

"We need a new term for the iPhone's touch screen to differentiate it from the 'touch screens' Verizon and Sprint are putting out—it's really not the same thing."

Read the Story and Tell Us What You Think >

 

  NUSSBAUM ON DESIGN >>

openquote

A look at the performance of our new S&P/BusinessWeek Global Innovation Index over the past 12 months shows that companies using innovation to drive organic growth do much better than the average. closequote

-- Bruce Nussbaum
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