Friday - April 11, 2008
» Online Publishing
Connecting Customers to Your Content, Part 2
Written by Lee Huang
How to use RSS, social networks, and other approaches to help customers find your content. Second of two parts.
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» Paid Search Strategies
Branding as a Direct Response PPC Search Byproduct
Written by Kevin Lee
Why branding and direct response initiatives aren't separate disciplines.
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» Video, Rich & Streaming Media
Online Video: So Now What?
Written by Dorian Sweet
A few technological advances could enhance online video.
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» ROI Marketing
E-mail Secrets of a Top Converting Web Site
Written by Bryan Eisenberg
How alt tags, background colors, and alignment of creative make a difference.
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» What's The Buzz?
Marketing to the Media
Written by Rebecca Lieb
Media relations aren't just for trade shows (and five other hints for marketing yourself to the press).
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Monday - April 14, 2008
» Search Results
A New, Improved Search Marketing Tool
Written by Julie Batten
Looking for insights on searcher demographics, behaviors, and traffic patterns on yours and rivals' sites? You might try looking here.
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» Digital Game Advertising
The People Behind Game Avatars
Written by Kevin Carney
Why the message and medium must follow a deep understanding of our audience and their motivations. A look at two very different players.
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» The Leading Edge
Trusted Advisors, Not Gatekeepers
Written by Sean Carton
The stuff most of us are getting paid to do is increasingly irrelevant.
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» E-Mail Marketing
One Giant Step for E-mail Marketing
Written by Jeanniey Mullen
Erasing the lines between e-mail and mobile messaging.
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Tuesday - April 15, 2008
» Agency Media Strategies
Questions to Ask Your Clients
Written by Harry Gold
Media planning doesn't involve traditional sales, but you must get clients to buy into your recommendations. Here are 38 questions to begin with.
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» Online Video Advertising
Is Interactive TV About to Explode?
Written by Andreas Roell
All signs point to more interactive features for TV. What that means for marketers.
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» Analyzing Customer Data
Digital Marketing Optimization: Retention
Written by Neil Mason
How does one optimize the ROI already made to acquire a customer in the first place? Last in a four-part series.
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» CMO
Customer Service Meets "Lord of the Twitters"
Written by Pete Blackshaw
How to win a chit - rather than get slit - by a twit.
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Wednesday - April 16, 2008
» Search Engine Marketing
A Resource for Coping With Microsoft .NET
Written by Erik Dafforn
A new book helps SEO professionals handle duplicate content, clumsy URLs, and other side effects of ASP.NET Web pages.
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» Behavioral Marketing
A New Breed of Behavioral Targeting
Written by Elyse Tager
A first look at two brand new behavioral targeting products.
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» B2B E-Mail Marketing
51 Seconds to E-Newsletter Success
Written by Karen Gedney
Tips for engaging a reader -- in 51 seconds or less.
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Thursday - April 17, 2008
» Actionable Analysis
A Web Analytics Intervention, Part 1
Written by Shane Atchison
A cry for help: how do you get your company on the analytics track? Part one of a series.
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» E-Mail Marketing Optimization
Challenges of Reputation-Based Filtering
Written by Derek Harding
Reputation-based e-mail filtering is a positive development, but one that presents new challenges to individual e-mail team members.
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» Media Buying
Automotive Takes Web Technology to New Creative Heights
Written by Tessa Wegert
Come for the pleasure, stay for the pitch.
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» Mobile Marketing
The Reinvention of Search
Written by Courtney Acuff
Two new mobile search products help alter how we navigate our physical environment.
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