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Please join WOMMA in welcoming WOMM-U Faculty member Dr. Walter Carl, who is the founder and Chief Research Officer at ChatThreads Corporation, an independent WOM measurement and analytics company that helps brands quantify the ROI and reach of their WOM marketing initiatives. ChatThreads' clients include Johnson & Johnson, Nike, Unilever, Kelloggs and Wyeth. ChatThreads' proprietary G2X methodology was developed by Walter while he was a faculty member at Northeastern University in Boston, MA and received WOMMA's award for Best Research Paper 2007.
Walter is an active member on WOMMA's Advisory Board, co-chair of their Research and Metrics Council, and led the workgroup editing Volumes 2 and 3 of the research book Measuring Word of Mouth. Walter also served on the drafting committee for the WOMMA Terminology Framework, the first set of industry standards for researching and measuring WOM marketing. Walter received his Ph.D. from the University of Iowa and his master's degree from the University of North Carolina at Chapel Hill.
To meet Walter and other WOMM-U Faculty members, peruse the agenda, check out the keynote presentations, or to register, visit:
http://www.womma.org/wommu
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According to this report from eMarketer, the number of consumer-generated media creators is expected to rise from 77 million in 2007 to 108 million in 2012. Concurrently, consumers of CGM are on the rise. There were 94 million users/viewers/listeners of CGM in 2007, and that number is predicted to reach 130 million in 2012.
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On the Digital Influence Mapping Project blog, WOMMA Board member John Bell discusses the corporate blogs of Lenovo, Wells Fargo, and Starbucks, including the purpose of the blog, who's writing it, how they measure success, and how well connected they are. The post takes a close look at how these three companies are using blogs and social media capabilities to meet their own specific needs, as well as commentary on what more they could be doing to connect with their customers.
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If you're planning to attend WOMMA's WOMM-U conference, which is taking place May 8-9, 2008 in Miami, Fla., you need to reserve your hotel room ASAP to lock in our fantastic rates.
WOMMA has roped off a block of rooms at the InterContinental in Miami at a deeply discounted rate of $229 for the nights that span our WOMM-U event ... but we can only guarantee that rate AND ROOM AVAILABILITY if you register before 5:00 p.m. CDT on Apr. 23!
Reservations can be made with the InterContinental by calling 1-305-577-1000. Be sure to tell them you're with the Word of Mouth Marketing University group to take advantage of our special rate. Or register online at www.icmiamihotel.com and use the discount code "WMA."
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We still don't have all the answers about how to best use, best leverage, or best manage microblogging site Twitter, but we've come a long way in building history and knowledge since the site launched. According to this ClickZ article, Twitter has raised the standard of accountability with its instantaneous -- and often off the cuff -- flurry of commentary, so what's a company to do? This article offers some tips for how to navigate the Twitter pond.
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If you've been thinking about getting more involved in WOMMA activities, now's the time. WOMMA's Research Council is gearing up to start some exciting new research-related projects, and we'd love to have you on board.
On the docket:
- Measuring the Value of the Conversation: create a standardized set of metrics to value a conversation
- Measuring Word of Mouth Vol. 4: Join the MWOMv4 Editorial Board and get involved in molding the only collected volume of word of mouth research
- Research Conference: Voice your opinions on what should be included in future word of mouth marketing research events
All WOMMA members are welcome (and encouraged!) to get involved in the Research Council. It will be of particular interest to market researchers and marketers who deal with data and measurement.
A call is scheduled for Tuesday, April 22, 2008, 11:00 a.m. CDT. To receive the dial-in information to participate on this call, email membership@womma.org.
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Authentic Communications 2008 -- Web 2.0 What's Next?
Business Development Institute and PR Newswire have partnered to produce Authentic Communications 2008 -- Web 2.0 What's Next? This full day conference will highlight case studies from TripAdvisor, Wikia.com, Waste Management Inc., OfficeMax's "ElfYourself," Southwest Airlines. The event will be held on Apr. 24, 2008, at the CUNY Graduate Center, from 8:30 a.m. to 6:00 p.m.
For more information and to register visit: http://www.bdionline.com/nycauthentic08.
WOMMA members, to get your discounted rate of $345, log in to the WOMMA Member Center and grab your promo code now:
http://womma.leveragesoftware.com/blog_view.aspx?CustomerID=eventspecials
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Your First Source for All Things WOM
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The WOMMA Word puts up-to-the-minute word of mouth stories in your hands every day with an easy-to-swallow dose of news, strategies, case studies, campaigns, jobs, research, and more. If it's happening in WOM, WOMMA's The Word's got it covered.
Read the Blog and Archives
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The Word of Mouth Marketing Association
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WOMMA is the official trade association for the word of mouth marketing industry. Our more than 385 members are building a prosperous word of mouth marketing profession built on best practices, effective standards, and ethical leadership. Those are the qualities that bring WOMMA members together -- and we hope that you will join us if you share these values.
Learn more about WOMMA
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Shannon Stairhime, Editorial and Content Manager
65 E. Wacker Place, Suite 500, Chicago, IL 60601
1-312-853-4400
editor@womma.org
http://www.womma.org
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© 2008 Word of Mouth Marketing Association Inc. You may forward this email if it is not altered in any way.
WOMMA and Word of Mouth Marketing Association are registered trademarks of Word of Mouth Marketing Association Inc.
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