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April 17, 2008
 

Insider Newsletter

A weekly summary of the best in BusinessWeek and BusinessWeek.com


NEWS  THIS WEEK'S TOP STORY

Defenseless
on the Net

With all the cyber spies
and state-sponsored hackers
on the Internet,
is there any way
to defend ourselves?
Critics say not completely

Editor's Memo
Our top story this week is the fourth in a series on the issue of cyber spying. Are we "Defenseless on the Net"? For the lighter side of the Internet, read our story about the creators of the Lonely Girl 15 video phenomenon and their big venture capital haul.

From the magazine, it's time for the BusinessWeek countdown of the 50 Most Innovative Companies. See who makes the cut for creativity. We also put new Citi CEO Vikram Pandit under the microscope.

We've got advice on when not to cut prices and how to avoid the loan scams thriving in these hard times. And watch our featured video to learn everything you need to know about popular energy bars, especially how they taste


-- Katherine Davis

  FROM THIS WEEK'S ISSUE OF BUSINESSWEEK
IN FOCUS
The World's Most Innovative Companies
Smart ideas for tough times: The 50 companies that make up our annual ranking nurture cultures that value creative people in good times and bad

NEWS
Where Pandit Is Taking Citi
Citigroup's new chief executive embraces the do-it-all strategy, rejecting calls for a breakup

IN DEPTH
How New Global Banking Rules Could Deepen the U.S. Crisis
How New Global Banking Rules Could Deepen the U.S. Crisis

  FROM BW.COM'S TECHNOLOGY CHANNEL
ENTERTAINMENT
Lonely Girl Duo Gets VC Funds for EQAL
Miles Beckett and Greg Goodfried are creating an online studio that will be equal parts TV studio and social networking site

TECHNOLOGY
Vodafone's 'Long Term' Hesitance
The wireless giant isn't fully committed to the 4G broadband technology known as Long Term Evolution. CEO Arun Sarin talks about that and more

NEWS ANALYSIS
Google and Salesforce: A Tighter Bond
Together, the leader in Web search and the pioneer in online software distribution are taking on Microsoft in desktop applications

  FROM BW.COM'S SMALLBIZ CHANNEL
SALES & MARKETING
Low Prices Are Not Always Your Friend
Cutting prices might seem reasonable given the state of the economy, but doing so could backfire over the long run, argues our columnist

SMART ANSWERS
Why Loan Scams Are Increasing
Scammers are taking advantage of the credit crunch to entice small business owners with fake loans. Here's how to identify the warning signs

  FROM BW.COM'S ASIA & EUROPE CHANNELS
FINANCE
Middle East Money Starts Flowing to Asia
Arab investors have typically looked West, rather than to China and India. But with oil at over $100 a barrel, that's changing in a big way

RETAIL
Tesco Defies Gravity
Even in parlous times, the British supermarket chain is posting robust sales and profits, especially in emerging markets

  FROM BW.COM'S LIFESTYLE CHANNEL
LUXURY REAL ESTATE
Down and Out in Beverly Hills?
Not quite, but even L.A.'s top high-end Realtors are having a harder time selling luxury homes this year

  FROM BW.COM'S INNOVATION & DESIGN CHANNEL
CUTTING-EDGE DESIGNERS
Speedo: Innovation in the Aqua Lab
Swimwear companies have invested millions designing high-performance suits for the upcoming Beijing Olympics. Can design help swimmers finish faster?

RETAIL
'Hey, Starbucks, How About Coffee Cubes?'
The joe giant's CEO is using customers' advice and dedicated software to try out new ideas in a bid to reinvigorate the company

ADVERTISING
Advertising: The Bottom Line
For the second year in a row, BusinessWeek joined the Effie Awards to get the lowdown on the ad industry

  FROM BW.COM'S INVESTING CHANNEL
TOP NEWS
Delta and Northwest Agree to Merge
Executives emphasize the benefits of their plan to create the world's largest airline, but they offer few details about the supposed economic advantages

STOCKS IN THE NEWS
The Drill on Oil-Services Stocks
First-quarter results may disappoint, but the rest of 2008 looks bright for outfits like Schlumberger as producers boost spending on drilling

TECHNOLOGY
An Upbeat Street After Intel Report
Intel's first-quarter earnings gives investors hope that the chipmaker—and the tech sector—are weathering the economic downturn

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  FEATURED COLUMN
A New Path for China with the Dalai Lama
The author, president of Tibet House U.S., believes joining with the Tibetan leader and his people would benefit China in many ways