password
username
Sponsored by CakeMail, an email marketing software.
Newsletter preview

View this email as a Web page Please add CM_E-Centric_ to your Safe Sender list.
SUBSCRIBE
    A Service from Chief Marketer A Penton Media Property | April 16, 2008  

TABLE OF CONTENTS
Tooth in Advertising: Blog Helps Dentist Bite into Search
Walk on Buy: Palladium Shoes Drives Web Foot Traffic
Sing a Song: Penguin Stages Contest to Hype Book
E-News to Go

ADVERTISEMENT

Seven Ways to Beat the Bear
Silverpop’s latest white paper reveals why a recession is the perfect time to kick your marketing program into high gear, and shares seven secrets for strengthening your Market position and increasing ROI during a slowdown.
Download “Seven Secrets to Recession-Proof Marketing” today.


Tooth in Advertising: Blog Helps Dentist Bite into Search
For Comfort Dental, the way to cut its teeth on Internet marketing last summer was simple: Start a blog. Beth Negus Viveiros recently talked with Anderson, IN dentist Dr. Dean Stratman about how the blog has driven hits -- and new patients -- to the practice.

"It seems like every dental practice on the p***t now has a Web site," says Stratman. "A blog was a way for us way to differentiate ourselves."

"People are searching for things in a way they weren't a few years ago," says Ali Sales, co-founder and president of Compendium Blogware, which helped Comfort Dental create the blog. "They didn't have a Web site presence, so they knew they were missing out on even on the most basic levels."

For more, open wide and click here.

Walk on Buy: Palladium Shoes Drives Web Foot Traffic
If you want people to buy more shoes, get them to walk more.

That's the idea behind a new point-of-sale poster campaign launched last month by Consolidated Shoes' Palladium brand. The "Get Your Ramble On" posters, which customers can download from Palladium.com, feature maps and slogans like "See Praha like Kafka--Walk it."

The goal of the campaign--besides selling shoes--is to bring the brand to life and drive people to Palladium's Web site, says Amy Gallagher, director of marketing at Consolidated.

Click here for the story.

ADVERTISEMENT

“How To Choose the Right Social Technologies”
- Forrester Research, March 2008
Complements of Communispace, get the latest Forrester intelligence on choosing a social technology. Includes the latest information to help you evaluate technologies and choose the right solution for your company. Free from Communispace, the leader with 300 online communities and counting. Click Here to get the Report.

Sing a Song: Penguin Stages Contest to Hype Book
In a neat mash-up between fact and fiction, Penguin Young Readers Group is using a song contest to promote a new young adult novel about a girl who unwillingly inspires a smash hit you-dumped-me song.

The promotion, which runs until midnight June 10, asks fans to submit video clips of 45 seconds to two minutes' length of original music they have composed to fit lyrics in the novel "Audrey, Wait!" by Robin Benway. The title refers both to the hit song, and to the embattled main character, who must dodge rabid fans, tabloid reporters and paparazzi on the street and in her high school.

For the tune, click here.

E-News to Go
New tune. Social media company Buzznet (www.buzznet.com) has acquired Idolator (www.idolator.com) from Gawker Media. Idolator was launched by Gawker in 2006 as a blog written by music fans for music fans.

Here comes the blog... Conde Nast's Brides.com has launched Wedded Bits (www.brides.com/blog/weddedbits), a blog covering trends in wedding receptions and bridal style, news about celebrity and high-profile weddings, tips and more to inspire brides-to-be on a daily basis. The blog will also answer readers' questions on everything from etiquette to unique favor ideas.

Skin deep. Johnson's has created a new microsite (www.JohnsonsForYou.com/Escape) to promote the company's Melt Away Stress line of skin care products. The site features a user-generated content contest, a Jamaica vacation sweepstakes, expert and celebrity videos, featuring actress Ana Ortiz (ABC's Ugly Betty), as well as an embeddable quiz widget. Johnson's has partnered with Glam Media to distribute the site's content.



Download Oneupweb’s new Paid Search Survival Guide and white paper.

ABOUT THIS NEWSLETTER
You have received this newsletter because you are a subscriber to a Penton Media publication. If you feel you have received this in error, or you would like to ***, click ***

To subscribe to this newsletter, go to: Subscribe

For Advertising Opportunities, please contact Leslie Bacon at 203-358-4145 or email leslie.bacon@penton.com

You are subscribed to this newsletter as ***

To get this newsletter in a different format (Text or HTML), or to change your e-mail address, please visit your profile page to change your delivery preferences.

For questions concerning delivery of this newsletter, please contact our Customer Service Department at:
Customer Service Department
Chief Marketer
A Penton Media publication
US Toll Free: 866-505-7173
International: 847-763-9504
Email:chiefmarketer@pbinews.com

Penton Media | 249 W. 17th Street | New York, NY 10011

Copyright 2007, Penton Media. All rights reserved. This article is protected by United States copyright and other intellectual property laws and may not be reproduced, rewritten, distributed, re-disseminated, transmitted, displayed, published or broadcast, directly or indirectly, in any medium without the prior written permission of Penton Media.