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WOMMA is thrilled to introduce WOMM-U Faculty member Bonin Bough, executive vice president and director of WOMMA member company Weber Shandwick's global Interactive, Social, and Emerging Media practice. Bonin has extensive experience in all aspects of emerging media, from strategic development and project management to code development and design.
Prior to joining Weber Shandwick, Bonin was a founding member and SVP at Ruder Finn Interactive (RFI), where he developed and oversaw the company's interactive strategy unit for eight years. For five years, he served as SVP, director of strategy and architecture, developing and executing strategic programs for global clients across sectors, including corporate, consumer, healthcare, government, non-profit/arts, travel, and technology. He also conceptualized, structured and constructed RFI's processes for developing measurable and effective web strategies.
Previously, he served as interactive strategic advisor for Neural Net, where he worked on projects including the first Jordache website. Bonin also founded North Eastern Digital Media, which later became Potomac Digital. Bonin has been a professor at the Center for Publishing Graduate Studies at New York University since 2000. He has also volunteered as a student mentor, served as a board member for community outreach programs, and has developed a technology curriculum for the New York City Alternative School Superintendency.
To meet Bonin and other WOMM-U Faculty members, peruse the agenda, check out the keynote presentations, or to register, visit:
http://www.womma.org/wommu
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Microsoft Corp. is set to discontinue sales of its Windows XP operating system starting this June, and a group of fans that doesn't want to see the company abandon XP have taken it upon themselves to rally behind the product. From blogs to online petitions, the fans are trying to make their voices heard in an effort to keep Microsoft from retiring Windows XP -- a move that would force Windows users to opt for the Vista operating system, which the company launched in January. Whether Microsoft will heed the voices of their passionate XP fans or continue with the phase out remains to be seen -- but the fact that the users are passionate enough about the product to stage such a public outcry against its rollover is something worth noting.
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On his blog, Shel Holtz points out that having a standing corporate blog to communicate with customers and build trust during good times will elevate the positive effects of communication during damage control situations. That said, sometimes a crisis-launched blog is better than no blog at all. In the face of mass cancellations and extreme consumer backlash, American Airlines, which has remained a non-participant in the social media space, created a simple Blogger.com blog, AAConversation, which it says is a forum created for listening to its customers -- a critical and positive step at a time when its customers probably have a lot to say.
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If you're planning to attend WOMMA's WOMM-U conference, which is taking place May 8-9, 2008 in Miami, Fla., you need to reserve your hotel room ASAP to lock in our fantastic rates.
WOMMA has roped off a block of rooms at the InterContinental in Miami at a deeply discounted rate of $229 for the nights that span our WOMM-U event ... but we can only guarantee that rate AND ROOM AVAILABILITY if you register before 5:00 p.m. CDT on Apr. 23!
Reservations can be made with the InterContinental by calling 1-305-577-1000. Be sure to tell them you're with the Word of Mouth Marketing University group to take advantage of our special rate. Or register online at www.icmiamihotel.com and use the discount code "WMA."
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Join us Wednesdays at noon EST for WOM Wednesdays, WOMMA's ongoing teleconference series. Just register, dial in, and listen up to get the ideas that will truly expand your marketing horizons.
UPCOMING WOM WEDNESDAY TELECONFERENCES
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Wednesday, Apr. 30, at noon EST -->
>> 7 Radical Rules to Leverage Online Sports Fan Buzz: It's no surprise that sports fans like to talk about the teams they love. Join presenters Kathleen Hessert and Dexter Bustarde of Sports Media Challenge as they explain how they've leveraged sports fans' enthusiastic online buzz for a variety of clients, including NFL, WWE, Ticketmaster, and more.
>> Cost is FREE for WOMMA members; $60 for non-members.
To register now, visit:
http://www.womma.org/events/teleconferences/
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Here are some great tips for anyone who has ever struggled with how to manage their RSS reader -- whether your problem is what to subscribe to or how best to wade through the constant influx of information. For brushing up on blog reading, keeping abreast of industry news, or keeping tabs on community forums, RSS readers are an easy way to aggregate lots of information -- especially when paired with helpful tips like these.
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WOMMA is soliciting nominations for candidates for its Board of Directors. This year, there are seven open seats on the Board, and we encourage all eligible members to run.
This is a GREAT opportunity to serve your industry and to shape WOMMA in the years to come.
To find out everything you need to know about the WOMMA Board elections process, including the nomination criteria, visit: www.womma.org/elections
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Subscribe to this newsletter yourself!
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We are constantly adding valuable word of mouth marketing whitepapers, research studies, essays, opinion papers, and other content to WOMMA's member center. These are just a few of the NEW items you'll find there:
>> From BzzAgent: Valuing WOM in the Sales Funnel
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In this paper, BzzAgent expands the follow key points:
- The media costs to deliver 500,000 consumers who are informed about a product range from $400K (television) to $200K (print) to $160K (WOM).
- The media costs to deliver 50,000 consumers who indicate purchase intent range from $2M (television) to $300K (print) to $150K (WOM).
- One WOM conversation carries the impact of 200 television ads.
>> From BrandIntel: Collective Intelligence: Understanding the Mindset of the Online Consumer Through Predictive Insight
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This whitepaper from BrandIntel describes how consumer-generated content is quickly overtaking traditional media as the primary source for product information and marketing. As a result, social computing has quickly grown to become an intrinsic part of the marketing mix.
While marketers recognize the pervasiveness and relevance of consumer-generated content, few have been able to understand how to tap into the mindset of this ever-growing, global "focus group." This paper takes a look at the new marketing paradigm created by the move towards a more consumer-driven online environment, and what this means for marketers.
WOMMA members, log in to the WOMMA Member Center to download your own copy of these great WOM resources and read more:
http://womma.leveragesoftware.com/blog_view.aspx?CustomerID=memberlibrary
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Your First Source for All Things WOM
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The WOMMA Word puts up-to-the-minute word of mouth stories in your hands every day with an easy-to-swallow dose of news, strategies, case studies, campaigns, jobs, research, and more. If it's happening in WOM, WOMMA's The Word's got it covered.
Read the Blog and Archives
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Tell us what you like. Or what you hate. Either way, we're listening.
Give us some feedback!
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The Word of Mouth Marketing Association
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WOMMA is the official trade association for the word of mouth marketing industry. Our more than 385 members are building a prosperous word of mouth marketing profession built on best practices, effective standards, and ethical leadership. Those are the qualities that bring WOMMA members together -- and we hope that you will join us if you share these values.
Learn more about WOMMA
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Shannon Stairhime, Editorial and Content Manager
65 E. Wacker Place, Suite 500, Chicago, IL 60601
1-312-853-4400
editor@womma.org
http://www.womma.org
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© 2008 Word of Mouth Marketing Association Inc. You may forward this email if it is not altered in any way.
WOMMA and Word of Mouth Marketing Association are registered trademarks of Word of Mouth Marketing Association Inc.
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