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NEWS

Ugly Betty looks very attractive to Unilever in China Anglo-Dutch giant is backing local version with Dove, Clear and Lipton Unilever is sponsoring a Chinese version of the popular Mexican soap opera "La Fea mas Bella," known as “Ugly Betty” in the U.S., to promote Dove shower cream, Clear anti-dandruff shampoo and Lipton milk tea in China through the show's storyline. The deal is Unilever's largest branded content to date in China, and possibly worldwide.

Mazda goes for youth market with music-fuelled campaign China's top automakers drive off with record growth during first quarter Expect plenty of smiles next week at the Beijing Auto Show. Car makers such as Ford, VW and GM enjoyed record sales in China during the first quarter. With growth likely to continue, new models such as Ford's Mazda 2 and VW's Lavida are coming into the market with sophisticated ad campaigns.

PEOPLE

	Five questions for Ogilvy PR's Lucy Chen Other news in Greater China Are you the target of a boycott in China? Lucy Chen, Ogilvy PR's new chief media trainer in Beijing, offers advice about how companies should cope with criticism from consumers and media, and other people news in Greater China.

SPOTLIGHT

	Chinese to boycott French brands Angry consumers retaliate for torch relay protests in Paris Olympic boycotts are a two-way street. Angry Chinese are calling on their countrymen to stop buying products from French companies like Carrefour in retaliation for last week's Olympic torch-relay protests in Paris as well as financial support those companies may have given to Tibetan independence groups.

FAST FACTS

Most Americans think politics and the Olympics don't mix Eighty-five percent of Americans don't think politics has any place in the Olympic Games and 82% don't think Olympic sponsors ought to be boycotted, according to a recent survey of 500 Americans commissioned by Advertising Age. Seventy-six percent of respondents were either somewhat or very familiar with the human-rights concerns surrounding China's actions concerning Darfur and Tibet. Only 7% expected the sponsors to be positively affected by their participation in the games, compared with 48% who expected a negative impact.Source: Ad Age, Lightspeed Research