Top Stories

'Amazon Tax' bill close to becoming law
It seems likely that a law requiring online retailers to collect sales tax on all items delivered to residents of New York will be approved, causing a potential e-commerce headache.

Survey: Iceland leads Europe in net use
Iceland has the highest percentage of population aged 14 and above in Europe that uses the Internet on a regular basis, finds recent research.

Dedicated sales teams key to online ad sales
Specialist online sales teams are the key to online newspapers' big lead in the local online revenue stakes, according to recent research from Borrell Associates on behalf of the Newspaper Association of America.

Exec talks about benefits of contextual advertising
As several recent studies and surveys have noted, contextual advertising is becoming the only way to go. The more organic the lead, the more relevant the ad the probable that consumers will actually respond to an online advertisement, whether that ad comes from a search query or from a keyword within a website.

Major destination to provide original programming
As the trend of online video viewing has caught on, most television networks have decided to stream at least some of their programming online. The problem is that video viewers don't want the "same old" programming in their online viewing. Studies have shown that online television viewers prefer original content, which has left the networks scrambling - and online publishers reaping the rewards.

Kosmix, HealthPricer team up to provide products, content
Consumers who are interested in the latest health information or in learning more about their health may get a surprise the next time they log on to Kosmix property RightHealth.com, a leading health content website. Kosmix and HealthPricer have entered into a partnership that will give Kosmix's users access to HealthPricer's health products database.

Green products and companies attract sales online
Including environmentally-conscious information on your website could lead to an increase in sales, as Doubleclick discovers that online shoppers love to buy "green".

Survey: Internet users find ad targeting "creepy"
Almost 60% of U.S. adults surveyed by Harris Interactive said they were uncomfortable with websites using information about their browsing habits to determine which ads and content they are served up.

aCerno: Predictive targeting ad network
A predictive targeting ad network has recently emerged from a two year stint in stealth mode to reveal a mass of accumulated data and an impressive U.S. online buyer reach.

XFire, Exent launch in-game ad promotion
A new promotion in the gaming world could have even more consumers logging on to play games - which could lead to more ad impressions served up in-game. MTV's Xfire and Exent have partnered for the in-game ad promotion which sends players on a kind of treasure hunt.

Virgin Mobile, Limbo enter content partnership
Mobile community Limbo has entered into a 1-year partnership deal with Virgin Mobile to provide it's 5 million users with unique content; a move that should entice more advertisers to move into the wireless space.

Panache, Adobe Media Player partner for video ads
A major television network will get some help with online video ads from video platform Panache. The company, along with Adobe Media Player have partnered to provide online video ads. Those ads will be featured on CBS online programming, including online streaming of shows such as "Big Brother", "CSI" and "Survivor.

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