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Inside AdWords
http://groups.google.com/group/inside-adwords?hl=en

inside-adwords@googlegroups.com

Today's topics:

* Meet the AdWords team in San Francisco - 1 messages, 1 author
http://groups.google.com/group/inside-adwords/browse_thread/thread/45f3d42acdfc6551?hl=en
* Introducing the AdWords Editor forum - 1 messages, 1 author
http://groups.google.com/group/inside-adwords/browse_thread/thread/7f3b57402e87d9db?hl=en
* Tips from our industry newsletters - 1 messages, 1 author
http://groups.google.com/group/inside-adwords/browse_thread/thread/422e5a95fe386c78?hl=en

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TOPIC: Meet the AdWords team in San Francisco
http://groups.google.com/group/inside-adwords/browse_thread/thread/45f3d42acdfc6551?hl=en
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== 1 of 1 ==
Date: Fri, Apr 11 2008 3:29 pm
From: Inside AdWords crew


In the recent past we've let you know of many opportunities to learn
new things about AdWords, while also meeting some of the friendly and
knowledgeable people on the AdWords team. Now, we hope you'll consider
joining a number of such folks in San Francisco, as they discuss best
practices for making the most of AdWords at ad:tech -- a conference for
digital marketing.If you don't already have a pass to this conference
please visit the ad:tech site, by April 14th, where you may obtain a
free exhibit hall pass to attend the sessions described below:Tuesday,
April 15:Time & Title: 12:00 - 1:00: AdWords FundamentalsDescription:
New to online advertising? Learn the fundamentals of Advertising with
AdWords.Speaker: Google Media Partnerships Development, Senior
Strategist, Daniel HelmholdTime & Title: 3:30 - 4:30: Optimization
Strategies: Part 1Description: Use simple AdWords optimization tips &
tricks to make the most of your AdWords budget.Speakers: AdWords
Optimization Specialists, Paul Coutts and Stephanie LimTime & Title:
4:45 - 5:45: Efficiently Managing Your AccountDescription: Learn how to
manage your AdWords account efficiently and effectively with AdWords
Editor, and other tools.Speakers: Google Product Manager, Doug
RaymondWednesday, April 16:Time & Title: 9:30 - 10:30: What's New with
Google Analytics and Website Optimizer?Description: The latest on
Google's web analytics and multivariate testing products: Google
Analytics, Urchin Software and Website Optimizer.Speakers: Business
Development Manager, Scott Crosby; Business Product Manager, Tom Leung
and Product Marketing Manager, Jeff GillisTime & Title: 11:00 - 12:00:
Increase Your Advertising ReachDescription: Using the Google Network
including TV, audio and print to reach your target audiences and
increase traffic.Speaker: Traditional Media Specialist, Nicole
ReszTime & Title: 2:45 - 3:45: Optimization Strategies: Part
2Description: Using advanced AdWords optimization tools and techniques
for refining and improving your AdWords account.Speaker: AdWords
Optimization Specialists, Geoffrey StirlingTime & Title: 4:00 - 5:00:
Measuring and Tracking For SuccessDescription: Use Google Analytics and
AdWords to define and track key metrics, and make the most of your
investment.Speaker: Google Analytics Product Specialist, Ashish
VijThursday, April 17:Time & Title: 12:00 - 1:00: What's New with
Google Analytics and Website Optimizer?Description: A repeat of the
Wednesday 9:30 - 10:30 session.Speakers: Business Development Manager,
Scott Crosby; Business Product Manager, Tom Leung and Product Marketing
Manager, Jeff GillisTime & Title: 1:15 - 2:15: Online Video Advertising
at ScaleDescription: A discussion of the trends, benefits and
strategies of online video advertising.Speakers: Product Marketing
Manager, Ryan Hayward and Product Manager, Shamim SamadiTime & Title:
3:15 - 4:45: Successful Web AnalyticsDescription: Straightforward,
data-driven techniques to enrich your website and business, including
tracking AdWords, Pages, Segmentation and Rich Media.Speaker: Analytics
Evangelist, Avinash KaushikPlease note that the location for all
sessions is Room 110. Be sure to mention that the Inside Adwords crew
sent you. ;)Posted by Blake, AdWords crew

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Posted By Inside AdWords crew to Inside AdWords at 4/11/2008 03:25:00 PM




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TOPIC: Introducing the AdWords Editor forum
http://groups.google.com/group/inside-adwords/browse_thread/thread/7f3b57402e87d9db?hl=en
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== 1 of 1 ==
Date: Mon, Apr 14 2008 3:28 pm
From: Inside AdWords crew


If you're an AdWords Editor user, you'll be happy to know that we're
introducing a new announcement-only Google Group devoted solely to
information about AdWords Editor. When you subscribe to this group,
you'll receive product news, helpful tips, and other updates straight
from the AdWords Editor team. All posts to the forum will be in
English.To subscribe, visit the AdWords Editor forum and select one of
the email options. Posted by Vivian, Inside AdWords crew

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Posted By Inside AdWords crew to Inside AdWords at 4/14/2008 03:27:00 PM




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TOPIC: Tips from our industry newsletters
http://groups.google.com/group/inside-adwords/browse_thread/thread/422e5a95fe386c78?hl=en
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== 1 of 1 ==
Date: Mon, Apr 7 2008 1:39 pm
From: Inside AdWords crew


Did you know you can use the Search Query Performance report to refine
your campaigns? Or that echoing your ad text in your landing page's
headline helps create a positive user experience? Have you heard about
our free campaign optimizations?Our AdWords Industry Newsletters
address companies in specific verticals, but enterprising advertisers
in any business can often find universal, useful advice in them. For
example, the above tips come from three of our most recent newsletters
for the Auto, Tech B2B, and Entertainment & Media industries. You can
sign up to receive AdWords newsletters via email through your AdWords
account. You can also find previous issues of these newsletters at the
Auto Industry Knowledge Center, Tech B2B Industry Knowledge Center, and
Entertainment & Media Industry Knowledge Center.Posted by Christian,
Inside AdWords crew

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Posted By Inside AdWords crew to Inside AdWords at 4/07/2008 01:36:00 PM



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