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April 14, 2008
 

Autos Insider Newsletter

Your weekly insight into the world of autos

NEWS  THIS WEEK'S TOP STORY

Americans Don't Love Trucks Anymore



  MORE TOP STORIES
NEWS & FEATURES
Alfa Romeo Returns to the States
After a hiatus of more than a decade, Alfa makes a comeback with a $200,000 car and the prospect of finding a U.S. manufacturing partner

NEWS & FEATURES
VW Hopes Beetlemania Will Sell Cars
As part of its new sales push, VW will debut an ad campaign featuring a talking classic Beetle. It's clever but will it connect with drivers?

NEWS & FEATURES • From Gizmag.com
Dodge's Newest Muscle Car is Green
The Dodge Zeo concept is an all-American muscle car powered by a battery-electric engine

GREEN BIZ
This Is Not Your Father's Diesel
A slew of high-mileage models destined for the U.S. market could give hybrids serious competition

AUTOS
In Japan, a Car Apart from the Pack
Mitsuoka Motor isn't a household name even in Japan, but its wacky designs are unmistakable—now it's planning to take its quirky approach global

EUROPE
Hybrids Drive European Growth for Lexus
With EU rules pressuring carmakers and buyers, Toyota's luxury marque hopes its green models will allow the company to take on BMW and Mercedes

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  Inside: This Week in Autos
Once upon a time the symbol of American rugged individualism was the horse. Then it became the pickup truck. Its blue-collar utility and macho power was a perfect combination, whether you were a contractor or a consultant. Americans bought them in the hundreds of thousands, ringing up millions in profits for Detroit. But today the love affair is over. Soaring gas prices followed by a housing slump kayoed the truck business, as Detroit bureau chief David Welch wrote this week, with pickups falling to the lowest percentage of sales since 2000. Americans may feel strongly about trucks but they can't afford to love them the way they'd once did. Elsewhere this week we wrote about Alfa Romeo's return to the U.S. market with the coming arrival of its 8C Competizione sports car and VW's new ad campaign that is using a classic Beetle to pump up North American sales. Last, we test drove—wrestled might actually be a better term—Chevy's beast of a bargain supercar, the 7-liter, 505-horsepower, $72,125 Corvette Z06. Enjoy.
Charles DuBow
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Ford's problem, like GM's, though, is narrowing the perception gap between Detroit brands and Toyota and Honda. Those Japanese brands have been at or near the top of Power's ranking for years. And they have the advantage of being a kind of default brand for people who have felt burned by poor quality Detroit, Korean or even German brands. closequote

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