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WOMMA is thrilled to introduce WOMM-U Faculty member Rob Key, founder and CEO of of WOMMA member company Converseon, the award-winning social media marketing and communications agency designed to help companies "join the conversation" to meet business objectives.
Converseon's work has been featured in such media as The Financial Times, CNN, Search Engine Land, Mediapost, Ad Age, and Business Week, among others. The agency recently won the OMMA Award for "Best Use of Virtual Worlds" and the WOMMIE Award for "Best Word of Mouth Program" in 2007.
Rob speaks frequently at leading industry venues, including Search Engine Strategies, Ad:Tech, WOMMA, PRSA, SMX Social Media Conference, Syndicate and the Conference Board to evangelize his message for the need for creative communications innovation. Prior to Converseon, Rob was head of the Innovations Group at a division of Young & Rubicam and a member of the WPP.com board.
To meet Rob and other WOMM-U Faculty members, peruse the agenda, check out the keynote presentations, or to register, visit:
http://www.womma.org/wommu
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New business models are cropping up around monetizing blogs, and according to The Wall Street Journal, this might signal the end for simple pay-per-click advertising. Bloggers are gaining more control of the ad content that appears on their sites, and as a result, ads on blogs are becoming more and more relevant. This article from The Wall Street Journal takes a look at some of the ad platforms that are hitting the spotlight and what they might mean for bloggers.
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Canadian mobile company Telus has created a Facebook application that has taken off. To promote their "My Faves" plan, in which customers can pick five friends regardless of their mobile carrier and get unlimited talk and text services, Telus created a My Faves Fishbowl. Users can add their favorite friends -- each of whom is represented by a different kind of fish -- to their bowls, visually demonstrating their inner circles in much the same way MySpace's top friends feature does. Thus far, the application was downloaded more than 7,500 times.
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If you're planning to attend WOMMA's WOMM-U conference, which is taking place May 8-9, 2008 in Miami, Fla., you need to reserve your hotel room ASAP to lock in our fantastic rates.
WOMMA has roped off a block of rooms at the InterContinental in Miami at a deeply discounted rate of $229 for the nights that span our WOMM-U event ... but we can only guarantee that rate if you register before Apr. 16!
Reservations can be made with the InterContinental by calling 1-305-577-1000. Be sure to tell them you're with the Word of Mouth Marketing University group to take advantage of our special rate. Or register online at www.icmiamihotel.com and use the discount code "WMA."
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Join us Wednesdays at noon EST for WOM Wednesdays, WOMMA's ongoing teleconference series. Just register, dial in, and listen up to get the ideas that will truly expand your marketing horizons.
UPCOMING WOM WEDNESDAY TELECONFERENCES
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Wednesday, Apr. 16, at noon EST -->
>> Insights from the Media and Bloggers Revealed in 2008 PRWeek/PR Newswire Survey of the Media: Join WOMMA PRWeek Publishing Director, Julia Hood, and PR Newswire Chief Operating Officer, Dave Armon, as they discuss findings from their 2008 media survey. Results include insights into the similarities between bloggers and journalists, as well as how likely bloggers are to respond to PR pitches (they're not), and how bloggers and journalists measure their success. Join us Wednesday, Apr. 16 and take a closer look at this media crossroads.
Wednesday, Apr. 30, at noon EST -->
>> 7 Radical Rules to Leverage Online Sports Fan Buzz: It's no surprise that sports fans like to talk about the teams they love. Join presenters Kathleen Hessert and Dexter Bustarde of Sports Media Challenge as they explain how they've leveraged sports fans' enthusiastic online buzz for a variety of clients, including NFL, WWE, Ticketmaster, and more.
>> Cost is FREE for WOMMA members; $60 for non-members.
To register now, visit:
http://www.womma.org/events/teleconferences/
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According to a new research study from Canadian firm Pollara, which is covered on the Macalua blog, the opinions of even the most widely read bloggers still don't garner the same trust as opinions from family and friends. The study found that while 80% of respondents said they were very or somewhat more likely to consider making purchases based on the recommendations of real-world friends and family, only 23% reported being very or somewhat likely to consider a purchase recommended by "well-known bloggers."
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WOMMA is soliciting nominations for candidates for its Board of Directors. This year, there are seven open seats on the Board, and we encourage all eligible members to run.
This is a GREAT opportunity to serve your industry and to shape WOMMA in the years to come.
To find out everything you need to know about the WOMMA Board elections process, including the nomination criteria, visit: www.womma.org/elections.
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We are constantly adding valuable word of mouth marketing whitepapers, research studies, essays, opinion papers, and other content to WOMMA's member center. These are just a few of the NEW items you'll find there:
>> PopularMedia -- Viral Marketing Email: How to Get it Right
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Combining the persuasive power of viral marketing with the efficiency of email marketing creates a uniquely influential, cost-effective marketing channel. It also poses challenges, even for experienced marketers. This paper presents best practices for viral email marketing, developed and tested at PopularMedia, Inc.
>> PopularMedia -- Comparing Viral Marketing Tactics
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Viral marketing offers attractive benefits to any marketer: the ability to generate leads, drive revenue, build brand awareness, and more. Marketers who harness the channel can leverage networks of socially connected consumers to spread their messages and offers, driving significant returns with relatively low costs and effort.
Although tactics like funny videos and refer-a-friend programs are common, they are not sufficient to deliver on viral marketing's full potential. The good news: it is possible to create successful, profitable viral programs that deliver long-term revenue, leads, and more. The best approaches offer predictable, measurable results and enable marketers to sustain program performance over the long term.
WOMMA members, log in to the WOMMA Member Center to download your own copy and read more:
http://womma.leveragesoftware.com/blog_view.aspx?CustomerID=memberlibrary
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Your First Source for All Things WOM
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The WOMMA Word puts up-to-the-minute word of mouth stories in your hands every day with an easy-to-swallow dose of news, strategies, case studies, campaigns, jobs, research, and more. If it's happening in WOM, WOMMA's The Word's got it covered.
Read the Blog and Archives
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Give us some feedback!
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The Word of Mouth Marketing Association
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WOMMA is the official trade association for the word of mouth marketing industry. Our more than 385 members are building a prosperous word of mouth marketing profession built on best practices, effective standards, and ethical leadership. Those are the qualities that bring WOMMA members together -- and we hope that you will join us if you share these values.
Learn more about WOMMA
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Shannon Stairhime, Editorial and Content Manager
65 E. Wacker Place, Suite 500, Chicago, IL 60601
1-312-853-4400
editor@womma.org
http://www.womma.org
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© 2008 Word of Mouth Marketing Association Inc. You may forward this email if it is not altered in any way.
WOMMA and Word of Mouth Marketing Association are registered trademarks of Word of Mouth Marketing Association Inc.
WOMMA respects your privacy. We will not release your email address ever, for any reason.
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