Darrell Zahorsky - About.com Small Business Info Guide - About Small Business Info: Slow Down - Simplify

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	from Darrell Zahorsky "Slow down. Simplify. Be kind." A simple easy-to-understand statement. Those five words represent the personal mission statement of Naomi Judd. It seems the corporate business world could learn a lot from Judd. Mission statements are a useful guiding compass for any company but more often than not the statements are full of complexity and void of any human touch. "It is our job to synergistically negotiate diverse sources such that we may continue to competently fashion prospective data to exceed customer expectations." Sounds like a typical mission statement. However, this mission was from the Dilbert Mission Statement Generator. This week we have put together what you need to know to create a compelling mission statement for your business.

In the Spotlight

3 Keys of Meaningful Mission Statements
Scores of business planning and strategic experts will state a mission statement is mandatory for your company direction and fund raising. Other advisors suggest writing a mission statement becomes a meaningless few sentences collecting dust somewhere in your office. Is a personal and corporate mission statement necessary for success in today's hostile business climate?

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Jerry Maguire's Mission Statement
A major element of the 1996 romantic comedy, Jerry Maguire, was the "Mission Statement." Tom Cruise's character, Jerry, gave up his high-paying job with a top-level sports agency because he developed a conscience and composed a 27 page manifesto he called his "Mission Statement." Rather than rely on a prop for such an integral part of the story, Cameron Crowe wrote a real "Mission Statement."
- Hollywood Movies Guide Rebecca Murray

Revive the Passion in Your Mission Statement
Mission statements should not just be words that look well printed in calligraphy and hung on the wall in a fancy gold frame. Your mission should state your purpose; the reason you are in business. It should reflect the reason that your business opens its doors everyday. It's the passion behind the company.
- Marketing Guide Laura Lake

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Darrell Zahorsky - About.com Small Business Info Guide

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About Small Business Info: Slow Down - Simplify - Be Kind