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April 11, 2008
Insider Newsletter A weekly summary of the best in BusinessWeek and BusinessWeek.com

NEWS THIS WEEK'S TOP STORY

Yahoo's New Bedfellows:
AOL and Google

With Microsoft at its neck,
Yahoo is exploring
tie-ups with the two giants

Editor's Memo

When Yahoo spins the bottle, it never seems to point to Microsoft. This week, the Insider's Top Story tries to figure out who CEO Jerry Yang really has a crush on. And we take you around the globe to see which countries are tops in tech-readiness, and how Lexus plans to conquer Mercedes territory with hybrids.

From the pages of the magazine, a BusinessWeek Investigation—The New E-spionage Threat—looks at whether the government is being targeted by cyber spies.

Want to know what the man on the street thinks of Starbucks' new brew? Watch our featured video, then go to your corner Starbucks and try it yourself—or not. Plus, a sales script that's practically guaranteed, and a look into the hot contemporary art market.
-- Katherine Davis

FROM THIS WEEK'S ISSUE OF BUSINESSWEEK

COVER STORY
The New E-spionage Threat
A BusinessWeek probe of rising attacks on America's most sensitive computer networks uncovers startling security gaps

IN DEPTH
Bailing Out of Bear
Star broker Douglas Sharon's story paints a vivid picture of the desperate last days of Bear Stearns

MARKETING
A Star Is Born, Disney Style
How the Mouse House rescued the Jonas Brothers from oblivion and rebranded them as tween idols

FROM BW.COM'S TECHNOLOGY CHANNEL

EUROPE
Who's on Top in Tech-Readiness?
While Nordic nations still win top marks in surveys, oil-producing countries are waking up to the need to adapt their economies to the digital age

NEWS
Amazon Takes On IBM, Oracle, and HP
The Web retailer is offering its vast computing power to corporations—and big names are starting to sign up

FROM BW.COM'S SMALLBIZ CHANNEL

SMART ANSWERS
What Surveys Say About Recession
Are small business owners reeling from the effects of the credit crunch and the overall downturn or brushing them off? Depends on whom you ask

GROWTH STRATEGIES
Sales Stuck? Try Sticking to a Script
To improve your odds of landing a paying client, prepare a dialogue you can use to disqualify bad leads. Then start building rapport

FROM BW.COM'S ASIA & EUROPE CHANNELS

GLOBAL
Season Closes, and Japan's Whalers Fume
As critics on the International Whaling Commission continue targeting the country's "research" fishery, Tokyo may opt out of the group altogether

EUROPE
Hybrids Drive European Growth for Lexus
With EU rules pressuring carmakers and buyers, Toyota's luxury marque hopes its green models will allow the company to take on BMW and Mercedes

FROM BW.COM'S LIFESTYLE CHANNEL

TRAVEL NEWS
Will Beijing Be Ready for the Games?
In anticipation of the Summer Olympics this August, China's capital is pushing to complete construction projects to welcome millions of tourists

NEWS & FEATURES
Americans Don't Love Trucks Anymore
High gas prices and the housing bust combine to drive pickup truck sales down to their second lowest level since 2000

FROM BW.COM'S INNOVATION & DESIGN CHANNEL

VIDEO GAMES
Grand Theft Auto IV: The Game Is On
The latest title in Rockstar's blockbuster video game series is playing a key role in the takeover drama surrounding parent Take-Two and EA

EUROPE
Contemporary Art Tops the Auction Charts
At auction houses across the globe, led by the work of artists such as Andy Warhol, contemporary art is bringing in big bucks as the best-selling category

FROM BW.COM'S INVESTING CHANNEL

NEWS ANALYSIS
Volcker Shuns the Blame Game
Without fingering Bernanke, the former Fed chairman talks tough in reiterating the Fed's responsibility to "resist pressures toward inflation"

INDUSTRY IN FOCUS • From S&P
Bad Times Are Good for Debt Collectors
The debt collection industry is poised to prosper amid rising levels of bad debt and a souring economy

RETAILING
Is Circuit City Up for Sale?
The electronics retailer reports a slim profit but is rumored to have hired Goldman Sachs to look into possible deals

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