Friday - April 4, 2008
» ROI Marketing
Top Five E-mail Marketing Best Practices
Written by Jack Aaronson
Tips for handling registration, creating an effective promotional strategy, and other approaches for online marketing success.
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» Paid Search Strategies
Is Organic Search Enough?
Written by Kevin Lee
Pulling PPC ads after achieving high organic search position may be a very bad idea.
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» Online Publishing
There's a Digital Sucker Born Every Minute
Written by Vin Crosbie
How an online publishing shakedown depresses the economic market for good writing and corrupts industries.
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» Video, Rich & Streaming Media
Pirates vs. Ninjas: Marketing in P2P Environments
Written by Michael Miraflor
Why it's important to understand consumer's (legal or illegal) download behavior and leverage P2P environments as a potential marketing channel.
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» What's The Buzz?
Building the Obama Brand
Written by Anna Maria Virzi
A message of change applies to more than a political campaign.
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Monday - April 7, 2008
» Using Ad Technology
The Future of Advertising: A Conversation With Jeff Einstein, Part 2
Written by Eric Picard
Is the obsession with ROI an exercise in arrogance? Last of a series.
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» Digital Game Advertising
Marketers Must Get Past the Gamer Stereotype
Written by Matt Story
Surveys reveal some surprising statistics about this community's income and interests.
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» Search Results
A Deeper Dive Into adCenter
Written by Mike Grehan
Microsoft's slaving over the next iteration of adCenter Analytics. What should marketers expect?
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» E-Mail Marketing
Engage Your E-Newsletter Readers
Written by Jeanne Jennings
There are many ways to encourage readers to interact with an e-mail newsletter and just as many ways to use the resulting content. Four tips for getting started.
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Tuesday - April 8, 2008
» Analyzing Customer Data
What Online Engagement Means to Your Web Site
Written by Jason Burby
Many factors influence a person to become a customer, so don't take the easy way out when defining and measuring engagement.
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» Online Video Advertising
How to Advertise Online Video Production Services
Written by Christine Beardsell
Creating a short promotional spot and distributing it online has become easier and cheaper than ever. Here's a look at some tools for small businesses.
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» Agency Media Strategies
Online Customer Acquisition: Lessons Learned
Written by Hollis Thomases
A report from the first LeadsCon conference.
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» CMO
Partly Cloudy: The Web's Future Is in the Air
Written by Gary Stein
Get your head into cloud computing; now's the time to dream.
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Wednesday - April 9, 2008
» Search Engine Marketing
Content Optimization: Keyword Effectiveness Indicators
Written by P.J. Fusco
What the heck is KEI, and why does it need to be analyzed?
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» E-Mail Delivery
Survey Highlights E-mail Feedback-Loop Woes
Written by Stefan Pollard
A shortcoming in how ISPs manage complaints about unwanted e-mail spells trouble for marketers, advertisers, publishers, and ESPs.
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» E-Marketing Strategies
The Invisible Back Channel
Written by Dave Evans
When an audience is ignored, revolts occur. How social media makes that happen even faster today.
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» Behavioral Marketing
Targeting with Culture in Mind
Written by Vicky Chen
Different ethnic groups provide marketers with opportunities to create more focused messaging. Viva la difference!
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Thursday - April 10, 2008
» Actionable Analysis
Seven Step Interactive Marketing Analytical Framework, Part 1
Written by Heidi Cohen
The seven steps at the core of nearly every interactive marketing initiative. Part one of a series.
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» Media Buying
Does Premium Viral Content Exist?
Written by Tessa Wegert
Marketers can ensure that consumers create content that's up to a brand's standards. Here's how.
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» Local Search
Is Social Going Mobile?
Written by Brian Wool
A new automotive navigation device opens up interesting potential for local search.
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» Integrated Marketing
Five Fundamentals of Integrated Marketing
Written by Elana Anderson
Why integrated marketing is more than a multichannel play.
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