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  BizReport News |  April 9, 2008  |  Issue 29/2008
 
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Top Stories

comScore: Search pushes auto insurance quotes
Auto insurers should pay special attention to their paid search campaigns. And, if they aren't running with paid search this may be the time to get involved. According to a new study from comScore, auto insurance quotes referred by search queries increased more than 35% in 2007.

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'Graying and affluent' market on the rise
The "graying and affluent" market is increasing in numbers and income, according to a recent study by The Media Audit.

Nielsen: Video consumption on the rise
An interesting thing happened from January to February according to a new report from Nielsen//Netratings: the number of unique users viewing video streams decreased but the time spent viewing streams increased.

Amobee partners with QuickPlay for mobile video ads
Add another provider to the growing list of those providing mobile video advertising clips to mobile users. This week Amobee, a mobile ad solutions provider, and QuickPlay, a mobile video solution company, partnered to provide mobile video ads to consumers.

On-page placement - the missing metric
An eye-tracking study, commissioned by MarketingSherpa, demonstrates that below-the-fold ad placements aren't seen by the majority Internet users.


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More News

$225m buys Nielsen a research firm

Recession and convenience drive coupon use

UK: Value of Internet advertising to topple TV

Etology serves 500 million ad impressions daily to Europeans

Pollara: Influencers may not be influencing

Kontera enters ad partnership with Microsoft, LinkedIn

Search rankings: Aim high says iProspect

Study: Gamer demographic complex

Yahoo's AMP to drive online ad revenues

Universal McCann: US trails the global social marketplace

HealthPricer tightens search process

Marchex, Cobalt Group to provide call-based ads



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