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Chief Marketer Report; Insights. Innovations. Solutions.
April 8, 2008 A Penton Media Publication  

TABLE OF CONTENTS

Green Brands Must Communicate Their Efforts to Consumers
Can a Blogging Contest Really Increase Leads?
Taking Advantage of Anniversaries
Wal-Mart Cracks the Code on Social Media Integration


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This Week's Stories

Green Brands Must Communicate Their Efforts to Consumers
By Stuart Larkins
 So you say you're green. Prove it. Marketers with an environmental stance need to step up and let their customers know about their pro-earth agenda. Click here and find out what else DoubleClick Performics learned from its Green Marketing Study.

Can a Blogging Contest Really Increase Leads?
By Tim Parry
 Can you grow your prospect and customer files by paying people to blog about your product? Self-proclaimed Internet celebrity Reed Floren says it works, and he has proof. Click here and read why Tim Parry says this would be a marketer's path to failure.

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Taking Advantage of Anniversaries
By Carol Worthington-Levy
 A date itself is not something your customers will get excited about. But the things you do to make your anniversary significant for them can generate interest, sales and customer loyalty. Click here for some ideas from Carol Worthington-Levy.

Wal-Mart Cracks the Code on Social Media Integration
By Jeff Zabin
 Wal-Mart is the biggest retailer in the world, but it hasn't always been considered a paragon of online innovation. But click here and read why Jeff Zabin feels that its June 2007 Web redesign has helped it achieve social media integration.



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