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Inside AdWords
http://groups.google.com/group/inside-adwords?hl=en

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Today's topics:

* CPC: Maximum, average and minimum. An earlier post re-visited - 1 messages,
1 author
http://groups.google.com/group/inside-adwords/browse_thread/thread/01f9444280ae7013?hl=en
* Introducing FrankRank, a new ad ranking algorithm - 1 messages, 1 author
http://groups.google.com/group/inside-adwords/browse_thread/thread/8906f434ed9808a8?hl=en

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TOPIC: CPC: Maximum, average and minimum. An earlier post re-visited
http://groups.google.com/group/inside-adwords/browse_thread/thread/01f9444280ae7013?hl=en
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== 1 of 1 ==
Date: Wed, Mar 26 2008 4:00 pm
From: Inside AdWords crew


As the Inside AdWords blog approaches its three year anniversary we
thought it would be useful to repeat a few reader favorites from our
distant past, for those of you who have joined us only recently.Today
we re-visit a popular post from 2006, regarding the several ways in
which you'll see 'CPC' mentioned in your account.Over the years, a
specialized vocabulary has evolved around cost-per-click (CPC)
advertising, and many newer advertisers find themselves a bit at sea
until they've spent a good amount of time with their accounts -- and in
the AdWords Help Center, where they'll find a helpful glossary of the
most commonly used terms.One particular area of confusion revolves
around the three types of CPCs -- Maximum CPC, Average CPC, and Minimum
CPC -- so let's take a closer look at these terms:CPC is an
abbreviation for cost-per-click, and refers to the cost that you will
pay (per click) when a user clicks on your ad.Maximum CPC is a maximum
amount that is set by you, the advertiser, and defines the most you
wish to pay for a click on a keyword. Keep in mind that you don't
automatically pay this maximum amount because the AdWords Discounter
will always reduce the amount you are charged to be just one cent more
than the minimum necessary to keep your position on the page.Average
CPC (also seen as Avg. CPC in your account) is literally that: an
average. Since each click you receive may have a different CPC
depending on a variety of factors, we show you the Average CPC in your
account to give you an effective overview. The Average CPC is
determined by totalling the cost of all clicks and then dividing that
total by the number of clicks.Minimum CPC (more commonly known as the
minimum bid) is an amount based on the keyword's Quality Score that is
assigned to each keyword in your account. The minimum bid is the least
amount you may pay per click in order for your keyword to show ads.We
hope this sheds some light on the subject - and invite you to do a
little further exploring in the searchable Help Center, if you'd like a
greater depth of detail.Posted by Blake, Inside AdWords crew

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Posted By Inside AdWords crew to Inside AdWords at 3/26/2008 03:51:00 PM




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TOPIC: Introducing FrankRank, a new ad ranking algorithm
http://groups.google.com/group/inside-adwords/browse_thread/thread/8906f434ed9808a8?hl=en
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== 1 of 1 ==
Date: Tues, Apr 1 2008 11:55 am
From: Inside AdWords crew


We're proud to announce a new member of the AdWords family -- Frank the
hand turkey. You may remember Frank from previous blog posts, and as of
today, Frank will be the official mascot of Google AdWords. As part of
our continuing efforts to improve the quality of online advertising,
we're also introducing FrankRank(TM), a new ad ranking technology and
algorithm inspired by our new mascot.To learn more about Frank and
FrankRank, we sat down with the new mascot for a quick interview:I see
you're sporting a new look.Frank: Oh? What? Oh yes, the bow tie. Well,
I'm a big corporate mascot now. I need to look the part. Plus, I hear
they have big plans for me, so I've got to look sharp.Tell us about
FrankRank.F: I'd be happy to. Well, as you might know, AdWords rankings
are now based on how well a particular ad goes with mashed potatoes and
gravy... and quite frankly, how much I like the ad. Some people thought
this connection between mashed potatoes and bids was confusing, but
since it's really all about what I like, I figured we'd just name it
after me.We've done some usability studies with it, and you wouldn't
believe the results. People are like, "Who's Frank?" and the User
Experience Researcher is like, "He's a hand turkey," and then the
people are like, "Woah, I get it now." Truly fascinating stuff.How did
you become the AdWords mascot? Were there others competing for the
title?F: I did have to beat out a snowman and his girlfriend for the
title, but fortunately I received a travel hair dryer in my office's
Secret Santa last year. That certainly heated up the competition, if
you know what I mean.Any concerns that you might be eaten?F: Well, not
in particular, I mean I'm a hand turkey, not the real thing. Now I
could see that someone could be enjoying some mashed potatoes and gravy
while managing their AdWords account, and then see me, think I am
delicious turkey, and try to devour me, but I mean what are the
odds?What else do you have lined up for the future?F: I've got big
plans! First off, I'm going to learn 42 new languages so I can speak to
all of our AdWords customers. I also hear that the AdSense folks are
looking for a mascot. After that, I'm off to Mars with Project
Virgle.Posted by Trevor & Vivian, Inside AdWords crew

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Posted By Inside AdWords crew to Inside AdWords at 4/01/2008 11:53:00 AM



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