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Global ad spend forecast revised
Media agency ZenithOptimedia has revised its ad spending forecast for 2008, citing the credit crunch as the reason for downgrading forecasts for the U.S. and Europe.

British are Europe's largest online spenders
New research from Mintel shows that the United Kingdom is leading the way in online shopping.

Australian Internet use overtakes TV viewing
For the first time, Internet use in Australia has overtaken television viewing, according to recent research from Nielsen Online.

Yahoo targets women with Shine
Yahoo has joined the existing plethora of women's sites having just launched a new online destination for women aged between 25 and 54.

Gift, food sites are hot in Japan
Japanese consumers are increasingly turning to the Internet for gift ideas and shopping. According to a new report from metrics firm comScore, gifting sites were a huge boon to etailers because of Japanese consumers in February. Retail-Food websites were also big gainers for the month.

SRG: Women lead in tech adoption
For several years men, specifically men between the ages of 18 and 24, have been thought to be the most important group of early adopters for marketers. This could be changing. According to a recent Solutions Research Group report, women are adopting social media, online television and gaming use at a faster rate than other demographics.

Forecast: Mobile to reach $19 billion by 2012
Consumers can expect to see many more advertisements on their mobiles in the coming years and marketers can look forward to a more engaged - and buying - consumer. According to a recent eMarketer forecast, mobile marketing will reach more than $19 billion globally by 2012.

More News

• Newspaper ad revenues fall
• YouTube gives content publishers Insight
• Reports: Google first for traffic, search
• Limbo: Brand recall increases 20% for mobile users
• Adify's widget offers content syndication for publishers

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