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According to the 2008 PRWeek/PR Newswire Media Survey, 73% of journalists report that they either "sometimes" or "always" turn to the blogosphere to inform their research, and often use blogs as a way to measure public sentiment. Other findings from the survey showed that 39% of journalists are expected to contribute online content to their publication and 56% say they are expected to contribute to publishing mediums outside of their "official duty." The survey also found that 86% of bloggers receive pitches from PR people, and 24% say these pitches never result in a story.
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More and more musicians are taking a step away from popular social networking sites such as MySpace -- which has long been known for the presence of bands and aspiring recording artists -- and are creating their own social networking sites. Why the relocation? Having fans come to their own site instead of a third party site gives musicians more control, access to fans' email addresses, and more options for directly contacting users. The proprietary sites aren't meant to replace a Facebook or MySpace presence, but to augment it.
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According to this blog post from WOMMA member company Fizz, if Axl Rose/Guns N' Roses completes their long-awaited album Chinese Democracy in 2008, Dr. Pepper will give everyone in the United States a can of their soda. At a whopping 300,000,000 cans, that's a lot of carbonation -- and potentially a lot of great word of mouth. The success of this program, according to the Fizz Blog, is that Dr. Pepper is approaching its WOM efforts as a fan of Guns N' Roses instead of like a company.
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WOMM-U: Activating Networks, Influencers, and Communities
May 8-9, 2008 | Miami, Fla.
THE INAUGURAL WOMM HIGHER LEARNING CONFERENCE An intensive, 2-day WOMM experiential learning event from the official association of the WOMM industry -- WOMMA
WOMM-U: Something completely new from WOMMA.
>> Reserve your spot today:
$995 Members | $1495 Non-members
http://www.womma.org/wommu
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On the All Things Digital site, Kara Swisher is calling for increased portability of something she claims she should own ... her data. According to Swisher, users should be able to move seamlessly from social hub to social hub, and companies should make it easy for them to take their data with them. While some steps are apparently being taken -- Swisher noted that Facebook joined in a Microsoft initiative that aims to allow social site users to move their data between the various social networking sites -- thus far a real solution doesn't exist.
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With the launch of Rockstar Games' "Social Club," gamers who own an Xbox 360 or a Sony PS3 will be able to sign up, log in, and see how their Grand Theft Auto 4 stats stack up to those of other users. Gamers that use the Social Club site will be able to compare their gaming strategies with those of other players, and according to Gigaom, Rockstar Games has hinted that additional social functionality will be added to the site if gamers flock to it.
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