In recent years spatial
technology has evolved so that anyone with a personal computer and
access to the Web can, with only a few mouse clicks, "see" almost any
place on earth. That raises expectations when it comes to how current
data are - and for retail network planners (the folks figuring out
where to open, close and move stores) having the most recent
demographic data possible is critical. The Gadberry Group's Larry
Martin describes the demand and touches on his company's
offerings.
If you want to tap into some free
boob-tube, TVFool has a resource to
help you find out what might be available. You can type in an address
and get a full report of what stations are broadcasting in your
vicinity. You can also download .kmz files and make maps of coverage
for specific markets like the one below for Chicago. Used with
permission, copyright TV Fool LLC.