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According to a recent study from The Luxury Institute, wealthy consumers are upping their online community participation in a major way. The WealthySurvey conducted this year showed that 60% of wealthy consumers participate in online social networks. This percentage has increased dramatically from 2007, when just 27% of those surveyed indicated that they participate in online social networking activities.
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To appease customers whose service was disrupted by a Monday system glitch, Netflix sent out slews of apology emails and offered affected customers a 5% discount -- to be automatically applied to their next billing cycles. Because the Netflix apology was quick, thorough, and sincere, most customers didn't even have a chance to get angry. In the face of a potential PR disaster, Netflix came out swinging with the kind of amazing customer service that makes Netflix's customers instant fans.
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WePlay.com has launched a new social networking site that it hopes will appeal to young athletes, their parents, and coaches. The site offers social features for the kids; they can set up profiles, chat, swap photos, and post sports-related videos. Parents, on the other hand, can use the site as a way to keep up with their athletic kids' busy schedules, car pool with other parents, or figure out what equipment to purchase. Coaches, too, can use the site to communicate with both parents and team members.
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WOMM-U: Activating Networks, Influencers, and Communities
May 8-9, 2008 | Miami, Fla.
THE INAUGURAL WOMM HIGHER LEARNING CONFERENCE
An intensive, 2-day WOMM experiential learning event from the official association of the WOMM industry -- WOMMA
WOMM-U: Something completely new from WOMMA.
>> Reserve your spot today:
$995 Members | $1495 Non-members
http://www.womma.org/wommu
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ad:tech, the premier interactive marketing event, comes to San Francisco with an exhibit hall of leading solutions providers and a speaker line-up of top executives from Coca-Cola, Nike, Target, Nestle, Disney, REI and Martha Stewart.
ad:tech -- it's where today's marketers gather to network, learn about brand strategy, Web 2.0, mobile, and search, and tap into the pulse of digital marketing. Register at: www.ad-tech.com/sf.
WOMMA members: Register now and save 20%!
Log into the WOMMA Member Center to get your discount code!
http://womma.leveragesoftware.com/blog_post_view.aspx?BlogPostID=74f85e3b4b754a2f9404acd43340b205
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Advertising for the upcoming movie "Forgetting Sarah Marshall" includes billboards and other signage that simply quote phrases such as: "You Suck Sarah Marshall," "My Mother Always Hated You, Sarah Marshall," and "You Do Look Fat in Those Jeans, Sarah Marshall." The ads, which are meant to stir up curiosity and buzz in advance of the comedy's release, are also stirring up something else: the real Sarah Marshalls of the world.
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The proliferation of social media and consumer-generated content are making the 2008 elections hotbeds of WOM activity. According to MSNBC, recent research about young voters found that they tend to be not just consumers of news and current events, but conduits as well -- sending information and links out to their social networks. They also rely heavily on friends and other social network connections as news sources. In essence, they are replacing the professional filter -- traditional news media -- with a social one.
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The WOMMA Word puts up-to-the-minute word of mouth stories in your hands every day with an easy-to-swallow dose of news, strategies, case studies, campaigns, jobs, research, and more. If it's happening in WOM, WOMMA's The Word's got it covered.
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WOMMA is the official trade association for the word of mouth marketing industry. Our more than 385 members are building a prosperous word of mouth marketing profession built on best practices, effective standards, and ethical leadership. Those are the qualities that bring WOMMA members together -- and we hope that you will join us if you share these values.
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Shannon Stairhime, Editorial and Content Manager
65 E. Wacker Place, Suite 500, Chicago, IL 60601
1-312-853-4400
editor@womma.org
http://www.womma.org
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