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Day
3 Coverage
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Thursday, March 27, 2008 |
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FICCI Frames 2008: A final freeze-Frame |
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The curtains came down on one more edition of FICCI Frames on Thursday evening. It was three days of hectic talk sessions, frenetic networking, and generally being a part of the great M&E jamboree in this part of the continent. The I&B Minister was conspicuous by his absence this year – which meant policy announcements were missing.
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FICCI Frames 2008: Co-productions work for animation |
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Running a business has never been easy. With the multiple rules and regulations involved, co-productions have been tougher. The panel on ‘The Business of Animation: A global team effort’, shared their experiences on setting up and going forward with their business models in the animation industry, including television production and feature length theatrical animation films.
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FICCI Frames 2008: Changing trends in music – Time to tread new paths |
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With the faster penetration of mobile telephony and growth of FM radio stations, the business of music is growing as well as changing, providing a whole world of options for listeners too. The session on ‘Changing trends in music’ on the concluding day of FICCI Frames 2008 had industry leaders and other stakeholders discussing the impact of changing listeners’ choice on the industry.
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FICCI Frames 2008: Rishi Kapoor and Sridevi are FICCI Frames ‘Living Legend’ |
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Rishi Kapoor and Sridevi, who had acted together in Yash Chopra’s ‘Chandni’ years ago, were conferred with the FICCI Living Legend in Entertainment Industry Award 2008 for their excellent contribution to Bollywood on the concluding day of the Convention.
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FICCI Frames 2008: Traditional media get a digital twist |
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The rapid growth of mobile phones has impacted traditional media in a big way, with both print and television media shifting to digital modes and increasingly using mobile phones and the Internet. This phenomenon is, in fact, resulting in the emergence of a whole new behaviour, called social broadcasting. Robin Thomas reports.
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FICCI Frames 2008: ‘Multiplexes: Multi-revenue streams’ |
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Multiplexes have to be multi-purpose when it comes to revenue generation, this was how the session titled ‘Multiplexes: Multi-revenue streams’ can be summed up. Films are just one of the ways to earn revenues for a multiplex company. With the changing times and the radically changing nature of consumers, multiplexes have been forced to explore innovative ways to make more money.
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FICCI Frames 2008: ‘OOH advertising is the only medium that stands on its own creativity’ |
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Out-of-Home advertising has been a poor cousin in terms of ad spends for years as compared to television and print. However, fevelopments in the digital arena have heralded a new revolution in these ‘traditional’ mediums. OOH advertising has been getting its share of benefits from the digital revolution in the form of newer display options and even some tracking tools.
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FICCI Frames 2008: Piracy eats up Rs 16,000 crore and 8.2 lakh jobs annually |
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Staggering figures these and should jolt the industry and the Government into fighting piracy in a big way. A study carried out by Ernst & Young India for USIBC has some alarming figures to highlight how much piracy is harming the industry. According to the study, piracy is costing India to the tune of Rs 16,000 crore every year.
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FICCI Frames 2008: Post-Production: Talent pool can’t take you global |
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What’s holding back the domestic film and entertainment industry from competing with the best in the word when it comes to post-production aspects like visual effects, 3D content, animation, etc? Is it the lack of talent pool or is it the lack of saleable content? Whatever be the reasons, the fact is that post-production is an area that the domestic industry needs some catching up, if it is compete with the West.
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FICCI Frames 2008: India sports, in Leagues of its own |
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IPL. ICL, cricket and some more cricket dominated the session on ‘Sports: The big entertainment options’. First came Kerry Packer’s so-called ‘Pyjama Cricket’, then day and night matches, and now the Twenty20 format. From a serious game, cricket is increasingly assuming an entertainment format. The sparring by Ajay Jadeja and Lalit Modi further enlivened a lively discussion.
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FICCI Frames 2008: Looking at intellectual property through a 360-degree angle |
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FICCI Frames 2008 ended with a valedictory session that saw speakers like Ron Somers, President, US Business Council (USIBC); Dr Amit Mitra, Secretary-General, FICCI; actor Ranbir Kapoor; Bobby Bedi, MD, Kaleidoscope; and Yash Chopra, Chairman, FICCI Frames, discuss the importance of intellectual property.
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