Satmetrix Study Finds Financial Impact of Positive, Negative WOM

WOMMA member company Satmetrix announced a new study, titled "Net Promoter Economics: The Impact of Word of Mouth," which highlights the impact of positive and negative WOM in the BtoC computer hardware industry. The study valued each computer hardware Promoter at $2,634 and stated that Promoters spend $203 more than the industry average and account for nearly half of new customers acquired via word of mouth.

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Alternative Media Spend to Grow in Spite of Economic Downturn

According to a new study from PQ Media, spending on alternative media, which word of mouth marketing is a part of, is expected to continue to grow in 2008, in spite of a slowing economy. Alternative media spending grew 22.0% to $73.43 billion in 2007, according to PQ Media's research. Spending is projected to grow 20.2% to $88.24 billion in 2008.

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American Airlines Launches Travel Bug Widget on Facebook

American Airlines has launched a Facebook widget, dubbed the Travel Bug, which allows users to share travel tips, stories, and information with their friends. The company is hoping to leverage the information shared via the widget to gain valuable customer insights, including what kind of travel information customers are looking for regarding service and destinations -- as a way to potentially reduce spam and junk mail.

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Tips for How to Use Twitter for Business

For avid Twitter users, the site can be everything from a way to get up-to-the-minute information and highly networked insights, to a virtual water cooler. Knowing what the microblogging site is capable of can only stand to increase your user experience and ensure that you get the most out of your tweets. Find out from Twitter enthusiast and blogger B. L. Ochman the multitude of ways that she finds to use the site.

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WOMMA Member News for Today

News by, about, and for WOMMA members:

- Congratulations to WOMMA member company Golin Harris, which won PRWeek's PR Campaign of the year 2008 for Nintendo of America: Wii Launch: How Wii Helped Nintendo Get Its Game Back.

- Join WOMMA member company Nielsen BuzzMetrics for a free webcast, titled "Greenwashing: Who's Winning -- and Losing -- the Green Race Online?" This webcast will take an in-depth look at which companies are "winning the green race" and what influential sustainability bloggers are saying about them. It will examine how the growing sustainability movement has spurred changes in consumers and corporations alike, and how the Iinternet itself has pushed the issue to the forefront. This webcast is taking place Apr. 1 at 2:00 p.m. EST. For more information or to register, visit http://nielsenbuzzmetrics.com/webinars.

- Rob Key from WOMMA member company Converseon hosted a panel on using conversation mining at Search Engine Strategies in New York. Christin Eubanks, also of Converseon, will be presenting a case study, titled "Graco Get-Together Events," at BlogHer Business in New York.

Are you speaking at an event or receiving an award? Were you quoted in the press? Are you making a change at work or at home, or otherwise just doing something really cool? Tell us about it and we'll spread the word! Email editor@womma.org.