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Day
2 Coverage
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Wednesday, March 26, 2008 |
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FICCI Frames 2008: Regional Cinema – Needed, efficient marketing & promotion |
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The session on regional cinema had a list of industry veterans pondering over the issues and challenges facing the regional film industry in the country. The brainstorming session focused on how language is hampering growth of regional cinema inspite of the availability of quality talent and content in plenty.
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FICCI Frames 2008: Listen to the future! |
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Today, the airwaves are alive with more than the sound of music. In the session enthusiastically titled ‘Radio Rocks’, panelists at FICCI Frames 2008 were gaga over the medium, calling it cost-effective, easy to access, delivering content on a local basis, etc. Radio honchos had a lot of relevant points to make at the session.
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FICCI Frames 2008: Perception change needed to increase talent pool |
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Despite being one of the fastest growing in the world, the Indian media and entertainment industry is still plagued by lack of trained and skilled manpower and a good talent pool. Talent is not created but nurtured, and both industry and government must work together to resolve this problem, felt experts at FICCI Frames 2008.
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FICCI Frames 2008: ‘IP is precious, guard it’ |
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Intellectual Property is a valuable asset for content owners and distributors alike. However, confusing rules and regulations governing this aspect of animation in India have marred its progress. FICCI Frames 2008, through its session on ‘Animation IP Creation, Protection and Life Cycle’, tried to give some clarity on the topic.
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FICCI Frames 2008: BAF Awards put the spotlight on India’s best in animation, VFX and gaming |
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Day 2 of the ongoing FICCI Frames 2008 in Mumbai concluded with the BAF Awards. The Awards honour excellence in animation, visual effects and gaming segments of the entertainment industry. This year, the popular ‘Return of Hanuman’ bagged the BAF Award for Best Animated Feature Film.
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FICCI Frames 2008: Digital cinema to grow the domestic market |
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Digital cinema in India is expected to change the face of ‘traditional’ cinema business, just as Internet and mobile have changed the face of communication. Besides growing the domestic market digital cinema can also play a pivotal role in curbing piracy.
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FICCI Frames 2008: Exploring media choices |
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Some debates have a way of remaining a debate in perpetuity. Like, for instance, whether content is king or distribution is God. Going a little bit forward, the morning of Day 2 at FICCI Frames 2008 saw a lively debate on ‘What, Where and How: Media choices in the expanding Universe’.
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FICCI Frames 2008: Convergence is the need of the hour |
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Day 2 at FICCI Frames 2008 began with an interesting panel discussion on ‘What, Where & How: Media choices in the expanding universe’. With the exit of analog and entry of digital TV options like IPTV, HDTV, DTH, digital video recorders, etc., new challenges and opportunities have emerged in the broadcast sector.
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FICCI Frames 2008: Online vs Traditional Media – threat or opportunity? |
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In a dog-eats-dog world, it is the survival of the fittest – or for that matter, the fastest – that matters. With the coming in of multiple New Age options and platforms, will traditional media lose out its sheen to online? The session on ‘Online Media Platforms: Creating an audience of one and a billion’ sought to explore this angle.
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FICCI Frames 2008: ‘Speed up film distribution to curb piracy’ |
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The Box Office has been the traditional barometer of a film’s success. However, with the advent of digital media, film distribution and marketing have newer mediums for expanding the audience base. Now is the time to look beyond the Box Office.
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FICCI Frames 2008: Tapping the various revenue streams in Indian animation |
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Licensing and merchandising of animated characters have become the norm today, and with the industry reaching a worth of a few billion dollars in a market like the US, possibilities have opened up, and everyone wants a piece of the pie. It has become important to ensure that revenue streams don’t dry up felt speakers at FICCI Frames 2008.
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FICCI Frames 2008: Freedom of expression or social responsibility - The tussle continues |
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‘Freedom is the lifeblood of entertainment and media, it is our breath, and we shall protect it from dying’: the ever-effervescent Mahesh Bhatt with his take on freedom of speech and expression. ‘Media and Entertainment guys must abjure social responsibilities and stick to what they know best, because the decisions that government officials take are often hypocritical’, thus spake Pritish Nandy. And the debate continues.
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FICCI Frames 2008: What kind of films click today? Nobody knows! |
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When successful Indian filmmakers took the dais at Day 2 of FICCI Frames 2008, several questions were raised on what works the best in filmmaking. The only answer that came up from the overly-heated discussion was that the business of filmmaking is intricate, and that nobody knows what works the best at the Box Office.
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Day
1 Coverage
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Tuesday, March 25, 2008 |
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FICCI Frames 2008: Vernacular media – power unleashed |
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The session on ‘Resurgence of language media’ explored the dynamics, growth and the future potential of the language media -- both print and audio-visual, across the country.
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FICCI Frames 2008: I said so... |
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FICCI Frames 2008 got off to a resounding start. And as expected, audiences were subjected to a host of offerings on the content as well as networking front. exchange4media’s Tasneem Limbdiwala asked a few from the gathering on what mattered to them the most -- attending the sessions or networking? Read to know what they said…
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FICCI Frames 2008: M&E Industry: Sustaining the blockbuster growth |
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The Indian entertainment sector has been registering a ‘blockbuster growth’, thanks to a buoyant economy. But steps need to be taken to sustain this growth. This formed the basis of discussion in the session on ‘Blockbuster growth - Indian entertainment, what will make the boom bigger?’
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FICCI Frames 2008: Frame by Frame |
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The 9th edition of FICCI Frames opened with quiet dignity on Tuesday morning with renowned flautist Rakesh Chaurasia enthralling the delegates. Seminal ideas, analytical points and some policy issues are a sine qua non for major industry conventions of this scale and stature. FICCI Frames 2008 had its share on the opening day.
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FICCI Frames 2008: Financing celluloid dreams |
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There is no biz like showbiz, and given the booming entertainment industry in India, emerging trends and film finance options were discussed at length at the session on ‘Raising Capital: Showbiz attracts the moolah’.
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FICCI Frames 2008: Building stronger ties between India and the world |
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FICCI Frames 2008 has generated a lot of interest not just in India but among the large number of foreign delegates as well. The opening day saw special addresses by guests of honour, including Stewart Beck, Assistant Deputy Minister, Investment, Innovation and Sectors, Foreign Affairs and International Trade, Canada; Dominique Dreyer, Ambassador of Switzerland to India; and Viviane Reding, European Commissioner, Information Society & Media, European Commission.
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FICCI Frames 2008: Content, piracy and ratings, again! |
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FICCI Frames 2008 took off on a strong note in Mumbai on March 25. Yash Chopra and Kunal Dasgupta set the tone for the Forum by taking up several issues at the inaugural session. Topping every discussion was the rating system and the menace of piracy.
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FICCI Frames 2008: No time to bask in animated glory |
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With animation in India assuming growth of gigantic proportions, it would be important for the industry to first focus on providing quality content, understand the medium properly, and make deeper inroads into the Indian market.
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FICCI Frames 2008: Of eyeballs and credibility |
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There have been several instances in the past when editors of Indian News channels have been stuck between taking a call whether to relay news that lack wisdom but guarantee a high viewership. In their race to be one up, are News channels compromising content with sensationalism?
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FICCI Frames 2008: Ensuring houseful on first day, first show |
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Gone are the days when a film went on to achieve Golden Jubilee or Silver Jubilee success. With multiple distribution channels, marketing tie-ups with print, radio, television, Internet, etc., available, a good opening weekend becomes critical for a movie’s success. How does one ensure that a film opens to a houseful?
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FICCI Frames 2008: Television and its shifting patterns |
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Indian television is going through major changes in content, which is constantly redefining itself. Do we see TV channels falling into niche segments and breaking down into sub-genres in the coming year? What would be future trends for Indian television content?
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