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Top Stories
Q Interactive: Spam definitions need an overhaul
Spam may not be what marketers thought. Or maybe spam is the same but consumers have changed. According to a recent Q Interactive/Marketing Sherpa survey, many consumers believe the definition of spam should be changed to include both "Unsolicited" and "Unwanted".
The importance of email sender reputation
Most marketers looking for an email service provider are likely to be most concerned with deliverability, to ensure their messages get through to consumer's inboxes. But sometimes deliverability has nothing to do with the email service provider and everything to do with the manner in which the email is despatched.
Local Solutions Network taps Ringleader for mobile ads
In a bold move for mobile advertising Local Solutions Network has tapped Ringleader, a third-party mobile advertising network, to serve ads exclusively on it's Local Wireless network. Local Wireless is the largest mobile content network in the US, serving more than 50 million impressions per month.
ADSDAQ expands to the UK
Online marketers in the United Kingdom now have another choice in advertising networks. ContextWeb's ADSDAQ Exchange has expanded into the UK.
YellowPages, SuperPages lead classifieds category
There are two main sources for yellow pages advertising according to a new report from comScore: YellowPages.com and SuperPages.com. The report finds that YellowPages.com and Superpages.com accounted for more than 40% of yellow pages searches during Q4, 2007.
26 more newspapers join QuadrantOne
It has only been in existence for a few weeks but already QuadrantOne has gained ground in the market. Launched by the so-called Big Four newspaper publishers of Gannett, Tribune, Hearst and the New York Times Company, the online ad network for newspapers just signed on 26 more papers from The Newspaper Consortium.
AdBrite launches network partnerships
Online advertising network AdBrite's new partnership program could simplify how online marketers buy and sell ad inventory. The platform allows partners to buy and sell across several different advertising networks from the AdBrite service.
Women are game for product ads
Where would you expect to find your most responsive 45+ years of age female demographic online? Perhaps not quite where you'd expect to find them, reveals Dynamic Logic.
Record traffic levels for Yahoo Buzz publishers
Yahoo may well be on target to increase sales by more than the 70% it predicted if its social news site continues to perform as well for media publishers as it has done during the first few weeks of closed-beta.
Autobytel pimps MyRide.com
Spending on traditional classified ads is dropping and car dealers are looking for more cost-effective ways to generate traffic to their local dealerships.
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