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Chief Marketer Report; Insights. Innovations. Solutions.
March 25, 2008 A Penton Media Publication  

TABLE OF CONTENTS

Digital Media Issues: What to Watch in 2008
The Key to Customer Loyalty is Relationships
Digital Directions: A Road Map for an Uncertain Economy
The Write and Wrong of Online Article Writing


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This Week's Stories

Digital Media Issues: What to Watch in 2008
By Dave Friedman
 Consumer behavior is shifting. The merger and acquisition market is active. Media budgets are shifting dollars online. All this adds up to a time of rapid change for digital marketers. Click here for 10 important online issues to watch.

The Key to Customer Loyalty is Relationships
By Rick Graves
 How do you build loyal, passionate, and profitable customers for the long-term? The key is in building the relationship. Click here to find out how to become your customer's trusted advisor.

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Digital Directions: A Road Map for an Uncertain Economy
By Alan Ruthazer
 Has the economy caused you to tighten your purse strings? Then it's time to consider an increase in digital marketing. Click here for some budget-friendly ideas to keep ahead of the competition.

The Write and Wrong of Online Article Writing
By Eric Gruber
 Writing articles for online publications aimed at your specific target is a great way to reach prospects. But what's the right way to win over your audience? Click here for seven article writing tips.



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