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Toyota has set up a website where Scion drivers can sign up and create their individual "coat of arms," to represent their unique combination of work, hobbies, and karmic expressions. Users can choose from hundreds of icons, which were designed by professional graffiti artists, to create their unique image. Anyone can use the site for free, but for a little extra dough, Scion owners can actually download the designs they create and have them airbrushed onto their vehicles -- something Toyota anticipates Scion fans will do, as they like personalizing their cars.
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Teen prom-goers can get their Facebook friends' feedback before making a prom dress purchase thanks to Sears. The company has made over 70 dresses on their Sears.com site available to forward to shoppers' friends, making the girls' shopping experience more social -- and ultimately driving traffic back to the Sears.com site.
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According to the Emergence Marketing blog, consumers define your brand, true enough, but it's not true that companies have lost all control of their brands. What a brand stands for is determined by the user interface between the company and the customer -- which is influenced by a multitude of factors, including advertising, customer service, packaging, etc. It's wrong for companies to assume that they no longer control their brand's image in the mind of consumers, as it sets them up to miss important, influential opportunities.
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WOMM-U: Activating Networks, Influencers, and Communities
May 8-9, 2008 | Miami, Fla.
THE INAUGURAL WOMM HIGHER LEARNING CONFERENCE
An intensive, 2-day WOMM experiential learning event from the official association of the WOMM industry -- WOMMA
WOMM-U: Something completely new from WOMMA.
>> Reserve your spot today:
$995 Members | $1495 Non-members
http://www.womma.org/wommu
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Join us Wednesdays at noon EST for WOM Wednesdays, WOMMA's ongoing teleconference series. Just register, dial in, and listen up to get the ideas that will truly expand your marketing horizons.
UPCOMING WOM WEDNESDAY TELECONFERENCES
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Wednesday, Mar. 26, at noon EST -->
>> Unleashing the Power of Global Social Networks: How To Get Global Category Influentials Talking About Your Brand: Join WOMMA and Nick Chiarelli, Director of Consumer Trends, GfK Roper Consulting as he gives global marketers an up-close look at the Global Category Influentials segments -- the consumer groups most likely to recommend your products and services and to influence the purchasing decisions of others in their vast, worldwide networks.
Wednesday, Apr. 2, at noon EST -->
>> The Law, The FTC, and Word of Mouth Marketing: Learn the legalities that every word of mouth marketer needs to know in order to adhere to the word of the law and do WOMM right. Also learn the latest from the FTC -- as it pertains to word of mouth marketers. Featuring Tony DiResta, a partner at Reed Smith and WOMMA's Counsel for Regulatory Affairs.
Wednesday, Apr. 9, at noon EST -->
>> Customer 2.0 -- Five Rules to Engaging a New Breed of Customer: Never before have customers morphed so quickly. Enabled by new technologies with accelerated adoption rates, customers have attained a level of control never before seen -- and it's something that established companies have to work hard to adapt to. Join us Wednesday, Apr. 9 and learn five rules for engaging "Customer 2.0." Featuring Brandon Evans, Managing Director and Partner, RepNation Media
Wednesday, Apr. 30, at noon EST -->
>> 7 Radical Rules to Leverage Online Sports Fan Buzz: It's no surprise that sports fans like to talk about the teams they love. Join presenters Kathleen Hessert and Dexter Bustarde of Sports Media Challenge as they explain how they've leveraged sports fans' enthusiastic online buzz for a variety of clients, including NFL, WWE, Ticketmaster, and more.
>> Cost is FREE for WOMMA members; $60 for non-members.
To register now, visit:
http://www.womma.org/events/teleconferences/
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Here are some tips from The New York Times for how to get your blog on the public radar. It includes some suggestions for what to do -- as well as some important "do not do" warnings. Learning the subtle art of self-promotion and engaging yourself in the online blogging community at large are just two examples of simple things you can do to get the word out about your blog.
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Gone are the days of using bullhorns to corral and communicate with crowds of protesters. These days, platforms such as Twitter that offer instant message alerts as a way to deliver information to individuals or groups make the efforts easier to synchronize. The Direct Action to Stop the War group used Twitter to orchestrate its San Francisco protest on the five-year anniversary of the Iraq war. The group also regularly uses Twitter to call for volunteers and to organize other events around the city.
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Your First Source for All Things WOM
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The WOMMA Word puts up-to-the-minute word of mouth stories in your hands every day with an easy-to-swallow dose of news, strategies, case studies, campaigns, jobs, research, and more. If it's happening in WOM, WOMMA's The Word's got it covered.
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The Word of Mouth Marketing Association
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WOMMA is the official trade association for the word of mouth marketing industry. Our more than 385 members are building a prosperous word of mouth marketing profession built on best practices, effective standards, and ethical leadership. Those are the qualities that bring WOMMA members together -- and we hope that you will join us if you share these values.
Learn more about WOMMA
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Shannon Stairhime, Editorial and Content Manager
65 E. Wacker Place, Suite 500, Chicago, IL 60601
1-312-853-4400
editor@womma.org
http://www.womma.org
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© 2008 Word of Mouth Marketing Association Inc. You may forward this email if it is not altered in any way.
WOMMA and Word of Mouth Marketing Association are registered trademarks of Word of Mouth Marketing Association Inc.
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