Dear ***,

I’m excited to tell you about an historic opportunity to help one million people in Rwanda, Kenya and Uganda break out of poverty. And with this unique opportunity, your gift will be doubled.

Heifer International has received a $2.5 Million Matching Grant Challenge from the Bill & Melinda Gates Foundation to support the new East Africa Dairy Development Project. The project aims to help 179,000 families — one million people — lift themselves out of poverty by giving them a more profitable way to produce and market milk from small farms.

Your entire gift will go directly to the East Africa Dairy Development Project. And the best news is that your gift will be DOUBLED by the Bill & Melinda Gates Foundation — enabling your gift to go TWICE as far.

You’ll be pleased to know that the families will be “passing on the gift” by paying for artificial insemination techniques that will produce more milk per cow and help prevent disease — so the benefits of your initial support will multiply.

Double your impact and help us take full advantage of this challenge grant — make the most generous gift you can today.

Thank you in advance for coming through when we count on you most.

Sincerely,



Ashley Michael
Heifer International