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Monday, March 24, 2008 FEEDBACK  ***
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Dialogue
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View Point i Zone
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   Sunil Rajshekhar set to move to Bangalore as BCCL’s Director-South

Sunil Rajshekhar, who was heading the Private Treaties investment division of Bennett, Coleman & Co. Ltd (BCCL), will move to Bangalore as Director-South in the first part of April. CVL Srininvas was recently brought in as Director, Private Treaties, to replace Rajshekhar.  more...

   Brand Curry wins creative mandate for Bajaj Capital Group-promoted ICFP institute

Brand Curry has bagged the creative duties of International College of Financial Planning (ICFP) following a multi-agency pitch. ICFP, a premier institute in financial services education, is promoted by Bajaj Capital Group. The account size is in the region of around Rs 5 crore.  more...

 
   JWT Mindset bags five awards at Pink Slip Awards

JWT Mindset put up a good show at the Pink Slip Awards, bagging five awards, including the Grand Prix. The Pink Slip Awards are presented annually by the Times Group for excellence in recruitment advertising, honouring advertising that builds strong recruitment brands and attracts talent, a key challenge for corporate India.  more...

 
   Repucom enters India; appoints Shahid Zainudeen as Senior VP, Business Development

Repucom, a global broadcast analysis service provider in sports and branded content environments, has entered the Indian market with the appointment of Shahid Zainudeen as Senior Vice President to oversee its Business Development in India.  more...

 
   Time-Stanton JV signs IPTV on mobile pact with Chinese operators   On iZone

Time Broadband Services with its joint venture partner, Malaysia’s Stanton Technologies, has launched the world’s first IPTV over 2.5G mobile platform to target the estimated $4 billion mobile IPTV market. The JV also announced signing of contracts with DiGi in Malaysia, and China Mobile and China Unicom in China.  more...

 
   Seventymm ties up with Palador Pictures to offer exclusive movies by master filmmakers

Movie rental company Seventymm has tied up with Palador Pictures, distributors of award winning foreign language films across the world, to enrich its portfolio by adding films made by renowned directors like Akira Kurosawa, *** Truffaut and Wong-Kar Wai, whose works have not had commercial release in India.  more...

 
   Golden Ovary Awards salute the spirit of courageous women

The first Golden Ovary Awards were presented to five courageous women in the Capital on March 23. The Awards are a joint initiative of Meow FM, Guild of Women Achievers and Godfrey Phillips Bravery.  more...

 
   Personal care industry advertising in Print peaks in 2007 with 12 per cent growth

Personal care industry advertising in Print grew by 12 per cent during 2007 over 2006. 'Personal Healthcare’ segment had the largest share of 60 per cent of the overall personal care industry advertising in Print during 2007. Ratan Ayurvedic Sansthan topped the advertisers’ list of the personal care industry in Print during 2007, while Cipla I-Pill led the top 10 list of new personal care brands advertised in Print during 2007.  more...

   International: Starbucks Gets Web 2.0 Religion, but Can It Convert Nonbelievers?   On iZone

NEW YORK (AdAge.com) -- How many ways can its legion of latte-sipping loafers ask for free Wi-Fi? Starbucks is finding out.  more...

   International: Recession Can Be a Marketer's Friend

BATAVIA, Ohio (AdAge.com) -- The massive bailout of Bear Stearns from the brink of bankruptcy could be the first of many financial rescues needed. Despite double-digit plunges, U.S. housing is still overpriced by historical yardsticks. Retail sales have gone from slow to declining, and the consumer-spending binge that propped up the U.S. economy for years may not return for a long time.  more...

News from latest issue of impact

IBF in ‘Let’s get agency net rates deferred

The week has been a very interesting one for the broadcasting industry, interesting enough for the Indian Broadcasting Foundation (IBF) to call for an Extraordinary General Meeting (EGM) on March 13, 2008, wherein two key industry issues were discussed by the Foundation. The first one is the serious challenge facing the broadcasting industry, with the levied ban on surrogate advertising that becomes official effective March 17, 2008.
more...

It’s not a matter of a quick win today, but of building a relationship that will last overtime’

While the kids’ television market in India was being brandished for good with some high-decibel action and activity, there was a silent-yet-visible effort being made by a player to push itself into the league of big-timers. Steve Grieder, Senior Vice President, Nickelodeon International joined by Sandeep Dahiya, Associate Vice President, Communications and Consumer Products, Viacom18, Grieder takes impact through Nick’s journey in the months gone by, on Nick’s global agenda and the new domains to watch out for in the months to come. more...

 Exclusive on exchange4media web site
 Srimoyi Bhattacharya, Managing Director, & Gayatri Hingorani, Managing Partner, Peepul PR, New York, USA
 Lintas Media Guide 2008
Retail sector advertising in Print up 4 pc in 2007
-March 18, 08
... And then there were blogs
- Preeti Chaturvedi, Manager, Mktg & Biz Dev., GIST
Justin Rabindra, VP, Training & Knowledge Mngt, Ogilvy One Worldwide - February 25, 08


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