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This article from the Los Angeles Times details the unique ways that the latest Batman epic, "The Dark Knight," is being promoted. While the film has relied on some traditional advertising, much of the promotion has been conducted using viral and word of mouth marketing techniques, from strategic use of billboard graffiti and orchestrated faux political rallies to widgets and alternate reality games built around the movie and its characters. The L.A. Times calls the campaign, " one of the most interactive movie-marketing campaigns ever hatched by Hollywood." Whether the blitz leads to box office bliss remains to be seen.
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Oh his blog today, Jeremiah Owyang takes a look at how Dell connected with a community of enthusiasts gathered via its Facebook group, which asked the question, "What does green mean to you?" Dell's Graffiti ReGeneration Contest, which was aimed at graffiti artists, prompted users to employ Facebook's graffiti function to create visual representations of what green means to them. The campaign garnered more than 7,300 submissions and more than one million Facebook users voted to pick the campaign's winners.
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Navigating long lists of online social network friends -- as well as the plethora of platforms that keep popping up -- is becoming an increasingly difficult task. Figuring out how to blend work and social contacts, as well as how to keep people from feeling miffed if you don't reach out to them or consistently ignore their application invitations, are major concerns regarding online social media etiquette. So what's a social networking novice to do? Mary Schmich's column from the Chicago Tribune takes a look at her own hesitant foray into social networking from a newbie's perspective.
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WOMM-U: Activating Networks, Influencers, and Communities
May 8-9, 2008 | Miami, Fla.
THE INAUGURAL WOMM HIGHER LEARNING CONFERENCE
An intensive, 2-day WOMM experiential learning event from the official association of the WOMM industry -- WOMMA
WOMM-U: Something completely new from WOMMA.
>> Reserve your spot today:
$995 Members | $1495 Non-members
http://www.womma.org/wommu
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The ReadWriteWeb site kicks off a debate about whether or not employers should check out the social networking profiles of their potential hires. On one side of the fence, there's the argument that putting something up publicly means you assume the responsibility that someone -- even a future employer -- might see it and draw conclusions about you based upon it. On the other side, the argument is that social networking sites are not necessarily an accurate reflection of how a person conducts his or herself in a business setting. The bottom line: No matter the ethics behind the debate, companies are using social sites to get a better look at employment candidates, and social network users monitor their profiles accordingly.
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Loyal customers are some of the best word of mouth sources for your business. So how do you keep customers coming back? This article from USA Today outlines some customer loyalty strategies -- including some loyalty program structures -- that will not only keep your customers happy, but get them to spread the word about your business, as well.
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