Alok Srivastava has joined the Outlook Group as Associate Publisher to oversee the Travel magazine group and the soon-to-be-launched international magazine GEO from the Gruner + Jahr Group. His responsibilities would also include Newsweek magazine. Srivastava will be reporting to Maheshwar Peri, President and Publisher, Outlook Group.  more...

The fate of the India region for the recently concluded Sony Corporation pitch for Asia is finally known. Unlike the decision taken for the region, where Mediaedge:cia has been awarded the media planning and buying mandate for the electronics major, in India the duties continue to be with Lintas Media Group (LMG). LMG defended and retained the Rs 100 crore plus business following a fresh pitch process in India.  more...

Aksh Optifibre Ltd, in collaboration with MTNL, has unveiled its IPTV service, A-Tel, and video phone calling service, V Spyk, for Mumbai. All Mumbai-based MTNL broadband subscribers can soon enjoy the facility of Aksh’s IPTV and video phone calling services.  more...

Pressmart Media Ltd, a new media delivery partner of worldwide magazines and newspapers, has announced that New York-based National Review magazine would deploy its e-Publishing solution.  more...

Neo Sports is poised to narrow the bridge between cricket and entertainment by announcing a bouquet of nine cricket-based shows. These shows would commence with the upcoming Future Cup and the India-South Africa Test series. The shows would be launched over the next one month, with the first show going on air on March 24.  more...

On a high following the success of ‘Partner’ and ‘Namaste London’, Katrina Kaif has now graduated from endorsing beauty products to charming Slice drinkers. Katrina has become not only the first brand ambassador for Slice, but also the first Indian actress to endorse a brand in the juice category. She would also be the face of Slice Mangola.  more...

Virgin Atlantic Airways has unveiled its latest advertising campaign aimed at showcasing the Economy class as a fun and exciting way to travel. Through this campaign, Virgin Atlantic Airways re-creates the fun of the backbench culture from the classroom and makes Economy the ‘cool class’ to fly.  more...

A year after launching metered radio taxi service in Mumbai, V-Link Taxi Pvt Ltd, in association with India Value Fund, has launched its Meru Radio Taxi service in Delhi. The taxis provide a unique opportunity for brands to advertise inside the vehicle. Bharti Airtel, BPCL and Radio City have already signed up for this OOH platform.  more...

MTV and White Mischief have come together for an innovative dating programme, ‘White Mischief & MTV License 2 Flirt’, which provides a person the opportunity to flirt with actor Zayed Khan and MTV VJs.  more...

Cricket is back on the television menu, what with the ICL tournament underway and the upcoming IPL tournament, Future Cup, India-SA Test series and Sri Lanka-West Indies series. Whipping some more cricket fever, Taj TV’s Ten Sports will telecast Live Sri Lanka’s tour of the Caribbean this month.  more...

NEW YORK (AdAge.com) -- If you just happen to be one of those people who think they have social media and marketing all figured out, don't tell Eric Plaskonos. He believes they're "fooling themselves."  more...

NEW YORK (Adage.com) -- Conversing with consumers and finding out what they think about their brands has become a whole lot easier for marketers because of the web. And whether it's an actual customer-service call or inquiry or responding to a comment on the corporate blog, marketers need to start looking at each interaction as a marketing opportunity. That was one of the main themes that emerged during the "Listenomics: So you want to be a conversational marketer?" panel at the Ad Age Digital Conference.  more...