Friday - March 14, 2008
» Video, Rich & Streaming Media
A Personal Video Engagement
Written by Dorian Sweet
Will social networks become the next video frontier or a big miss?
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» ROI Marketing
Improve Personas and Optimization With Four Questions
Written by Bryan Eisenberg
New tool 4Q is designed to extract the most data from customers with the least amount of effort.
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» Online Publishing
Surviving Your Competitors, Part 2
Written by Lee Huang
Some competitors are more like termites, collectively chewing away at your business, than a giant wrecking ball you can see coming a mile away. Second of two parts.
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» Paid Search Strategies
GoogleClick: Death of the Third-Party Ad Server?
Written by Kevin Lee
Companies with large on- and offline budgets have concerns about conversion data being used to influence both pricing and future changes to the auction marketplaces.
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» What's The Buzz?
Our Internet or Theirs?
Written by Rebecca Lieb
Actions speak louder than words at SXSW. Don't underestimate experiencing the social and user phenomena instead of just talking about them.
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Monday - March 17, 2008
» Digital Game Advertising
The Ins and Outs of User-Generated Game Content
Written by Kevin Carney
A look at the UGC movement in the game industry and the opportunity it affords marketers.
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» The Leading Edge
Wake Up! Consumers Don't Like to Watch Ads
Written by Sean Carton
If people hate ads so much, why do they pass them around?
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» E-Mail Marketing
E-mail ADD and the Power of Three
Written by Jeanniey Mullen
The e-mail deluge is an enormous distraction for recipients, and a formidable obstacle for marketers. Three ways to combat e-mail ADD.
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» Search Results
What Google SERP Changes Mean to Marketers
Written by Julie Batten
For one, getting a ranking above the fold is now tougher. Here's why.
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Tuesday - March 18, 2008
» Online Video Advertising
Optimizing Video Content for Search Engines
Written by Andreas Roell
Tips for marketers to get their video advertisements into relevant search results.
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» CMO
Ten Reasons Marketers Should Pay Attention to Wikipedia
Written by Pete Blackshaw
The online encyclopedia, produced collaboratively by volunteers, is rewriting the marketing script.
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» Analyzing Customer Data
Digital Marketing Optimization: Acquisition
Written by Neil Mason
Campaign optimization is a multitiered problem. A look at improving campaigns for in-channel, cross channels, and multichannels. Second in a series.
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» Agency Media Strategies
Seven Ways to Boost Campaign Performance
Written by Harry Gold
Don't shy away from the little placements that can make a big difference. Here's where to begin.
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Wednesday - March 19, 2008
» Search Engine Marketing
Jump-Starting Keyword Demand
Written by Erik Dafforn
What if you could create demand instead of respond to it? Consider these approaches.
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» B2B E-Mail Marketing
Answers to Your E-mail Questions
Written by Karen Gedney
Why open rates are declining, comparing HTML and text e-mail, and how to get BlackBerry users to read e-mail marketing messages.
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» Behavioral Marketing
Behavioral Targeting's Role in Presidential Campaigns
Written by Elyse Tager
How candidates can use behavioral marketing to provide messages that are richer and more meaningful to compel undecided voters to make a committed choice.
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Thursday - March 20, 2008
» Actionable Analysis
Marketing Classics: Two Places to Find Inspiration and Insights
Written by Shane Atchison
Grounding Internet-speed thinking in these strategic ideas makes marketing more actionable and results more powerful.
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» Mobile Marketing
Simplify Your Life With One Mobile Device
Written by Courtney Acuff
How ending a long-term relationship with one device brings bliss.
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» Media Buying
A Model Ad Buy
Written by Tessa Wegert
Will consumers accept ads as content? Some sites show how it can work.
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» E-Mail Marketing Optimization
Six International E-Mail Marketing Challenges
Written by Derek Harding
Factors to consider when sending e-mail to multiple countries, each with its own language, culture, and social morays.
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