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Starbucks has launched a customer hub, dubbed "My Starbucks Idea," which is an online destination where coffee-loving cronies and bitter detractors alike can share ideas, vote on user-submitted concepts, participate in discussions, praise the brand for what it's doing right, or let off some steam (pun intended). The site, which Shel Holtz points out is very similar to Dell's IdeaStorm, represents a great way for companies to establish direct, easy-to-use lines of communication with their customers.
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To get the word out about the upcoming "Indiana Jones" movie release, Paramount has launched a widget and is offering the two fans who distribute the widget most widely tickets to the flick's world premiere. The winning fans will also act as red carpet correspondents at the premiere, content from which will be streamed into the widgets.
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CBS recently launched a unique web network that syndicates local news content for bloggers and other social media site users to draw on. Local sites that publish the CBS news widgets and link to CBS videos and stories will be given a share of the company's advertising revenue.
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WOMM-U: Activating Networks, Influencers, and Communities
May 8-9, 2008 | Miami, Fla.
THE INAUGURAL WOMM HIGHER LEARNING CONFERENCE
An intensive, 2-day WOMM experiential learning event from the official association of the WOMM industry -- WOMMA
WOMM-U: Something completely new from WOMMA
>> Reserve your spot today:
$995 Members | $1495 Non-members
http://www.womma.org/wommu
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Mar. 31 - Apr. 2
Marriott Marquis, New York City
Empowered consumers. Diverse and diffused media choices. Competing metrics. Compressed time. Greater accountability for greater returns. This is today's demanding world of advertising and marketing. Re:think 2008 will showcase global companies who are reinventing marketing for the digitized age, morphing business models, building multi-platform/multi-channel/multi-media strategies and creating the future in real time.
TO REGISTER - http://www.thearf.org/events/upcoming/rethink-08.html
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In his ClickZ article, WOMMA Board member, Pete Blackshaw makes a case for why Wikipedia should be on marketers' radars. Blackshaw contends that Wikipedia is "far and away one of the Web's most potent and powerful affirmation drivers," especially as it has become less an "elite" destination and something used, contributed to, and trusted by internet users with varying degrees of Web 2.0 expertise.
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This article takes a look at how small businesses are putting WOM techniques to work. Small companies, the article contends, are more adept at executing WOM efforts because their limited infrastructure allows them to be nimble and follow through on programs quickly -- in time to get the most out of their buzz.
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