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Thursday, March 20, 2008 FEEDBACK  ***
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   JWT bags creative mandate for Nutrine Confectionary

Close on the heels of winning the Kotak Credit Cards account, JWT has bagged the creative duties of Nutrine Confectionary, a 100 per cent subsidiary of Godrej Hershey Foods & Beverages Ltd. The estimated account size is well upwards of Rs 10 crore. Mudra is the incumbent agency.  more...

   Deep Malhotra quits Google, headed to MySpace India as Director, Sales

After a stint of nearly two years, Deep Malhotra, Group Sales Manager, Google India, has put in his papers. He is joining MySpace India as Director, Sales, for the founding team of MySpace India, which will be launched in India shortly. Malhotra will be reporting to Sung Lee, VP Asia, MySpace.  more...

 
   Hungama beefs up senior management with three key appointments

Hungama has made three key senior appointments to strengthen its business operations in South Asia. The digital entertainment company has appointed Anand Jhingan as Senior VP, International Mobile, and Hemant Jain as Senior VP, Domestic Business, of Hungama Mobile. Manan Chhatrapati is the new Chief Technology Officer.  more...

 
   OMS retains Amway business pegged at upwards of Rs 15 crore

OMS, the Mudra Group's specialist media independent, has retained the Amway business which it has held for the past four years. The Amway media business is reviewed annually, but this year the pitch process was given a miss. The account size is pegged at upwards of Rs 15 crore.  more...

 
   Deccan Chronicle unveils its ‘Deccan Chargers’ for Indian Premier League

Deccan Chronicle, the largest selling English daily in Andhra Pradesh, on Tuesday unveiled the name, logo, flag and anthem of Hyderabad’s DLF Indian Premier League team. The team has been christened the ‘Deccan Chargers’ and has a charging bull as its logo.  more...

 
   It’s ‘Rang Barse’ for FM radio players this Holi   On Radio Channel

Colours, food, fun, music, contests – shake them all together in a riotous mix and you get an array of Holi fare on FM radio stations in the country. exchange4media speaks to the major FM players to get an idea of what’s on offer for listeners this Holi.  more...

 
   Gitanjali Group’s Revv brand to sponsor Indian Cricket League’s Kolkata Tigers

Revv, the men’s jewellery brand from integrated jewellery manufacturer, Gitanjali Group, has acquired the sponsorship rights of the Kolkata Tigers team at the Indian Cricket League (ICL).  more...

 
   FMCG Federation of India presents Consumer World Awards

FMCG Federation of India presented the 5th Consumer World Awards in the Capital on March 19. Awards were given in three categories – FMCG, Consumer Durables and Service Segments. Prominent among the winners were Bajaj Fans, Air India, Godrej, Café Coffee Day, Priyagold, and Blue Dart, among others.  more...

    Flashed Yesterday: Rajesh Aggarwal elevated as President of Dentsu India

Dentsu India has announced the elevation of Rajesh Aggarwal as President of Dentsu’s India operations. Dentsu’s three advertising agencies and two media-buying companies would now report to Aggarwal. He is one of the founding members of the Dentsu India team, having been Executive Director of Dentsu Marcom for the last four years.  more...

   Phonethics scripts branded animated characters story

Phonethics has ventured into brand advertising through its set of animated characters. Each of these characters comes with personalised content like videos, blogs, and derived from native Indian landscape with varied background and culture. These characters are also increasingly being licensed by brands looking to tap into their fan base.  more...

   Online video advertising platform Jivox launches India operations   On iZone

California-based Jivox, a self-service online video advertising platform, has commenced its Indian operations, Jivox Software India Pvt Ltd, through a sales and development office in Bangalore. The company is now all set to launch its online video advertising service for the Indian market.  more...

   HUL ups intimacy with personal products

Fast moving consumer goods major Hindustan Unilever (HUL) has added Rs 97.4 crore to its capital expenditure for personal products, foods and ice creams in FY08.  more...

   International: Marketing Helps General Mills Achieve Stellar Quarter

CHICAGO (AdAge.com) -- General Mills cited product innovation and increased consumer-marketing spending for third-quarter earnings that beat analyst expectations. The company's earnings shot up 61% for the period ended Feb. 24 despite higher ingredient costs and a slowing economy.  more...

News from latest issue of impact

IBF in ‘Let’s get agency net rates deferred

The week has been a very interesting one for the broadcasting industry, interesting enough for the Indian Broadcasting Foundation (IBF) to call for an Extraordinary General Meeting (EGM) on March 13, 2008, wherein two key industry issues were discussed by the Foundation. The first one is the serious challenge facing the broadcasting industry, with the levied ban on surrogate advertising that becomes official effective March 17, 2008.
more...

It’s not a matter of a quick win today, but of building a relationship that will last overtime’

While the kids’ television market in India was being brandished for good with some high-decibel action and activity, there was a silent-yet-visible effort being made by a player to push itself into the league of big-timers. Steve Grieder, Senior Vice President, Nickelodeon International joined by Sandeep Dahiya, Associate Vice President, Communications and Consumer Products, Viacom18, Grieder takes impact through Nick’s journey in the months gone by, on Nick’s global agenda and the new domains to watch out for in the months to come. more...

 Exclusive on exchange4media web site
 Srimoyi Bhattacharya, Managing Director, & Gayatri Hingorani, Managing Partner, Peepul PR, New York, USA
 Lintas Media Guide 2008
Retail sector advertising in Print up 4 pc in 2007
-March 18, 08
... And then there were blogs
- Preeti Chaturvedi, Manager, Mktg & Biz Dev., GIST
Justin Rabindra, VP, Training & Knowledge Mngt, Ogilvy One Worldwide - February 25, 08


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