|
JWT bags creative mandate for Nutrine Confectionary
|
|
|
Close on the heels of winning the Kotak Credit Cards account, JWT has bagged the creative duties of Nutrine Confectionary, a 100 per cent subsidiary of Godrej Hershey Foods & Beverages Ltd. The estimated account size is well upwards of Rs 10 crore. Mudra is the incumbent agency.
more...
|
|
|
Deep Malhotra quits Google, headed to MySpace India as Director, Sales
|
|
|
After a stint of nearly two years, Deep Malhotra, Group Sales Manager, Google India, has put in his papers. He is joining MySpace India as Director, Sales, for the founding team of MySpace India, which will be launched in India shortly. Malhotra will be reporting to Sung Lee, VP Asia, MySpace.
more...
|
|
|
|
Hungama beefs up senior management with three key appointments
|
|
|
Hungama has made three key senior appointments to strengthen its business operations in South Asia. The digital entertainment company has appointed Anand Jhingan as Senior VP, International Mobile, and Hemant Jain as Senior VP, Domestic Business, of Hungama Mobile. Manan Chhatrapati is the new Chief Technology Officer.
more...
|
|
|
|
OMS retains Amway business pegged at upwards of Rs 15 crore
|
|
|
OMS, the Mudra Group's specialist media independent, has retained the Amway business which it has held for the past four years. The Amway media business is reviewed annually, but this year the pitch process was given a miss. The account size is pegged at upwards of Rs 15 crore.
more...
|
|
|
|
Deccan Chronicle unveils its Deccan Chargers for Indian Premier League
|
|
|
Deccan Chronicle, the largest selling English daily in Andhra Pradesh, on Tuesday unveiled the name, logo, flag and anthem of Hyderabads DLF Indian Premier League team. The team has been christened the Deccan Chargers and has a charging bull as its logo.
more...
|
|
|
|
Its Rang Barse for FM radio players this Holi On Radio Channel
|
|
|
Colours, food, fun, music, contests shake them all together in a riotous mix and you get an array of Holi fare on FM radio stations in the country. exchange4media speaks to the major FM players to get an idea of whats on offer for listeners this Holi.
more...
|
|
|
|
Gitanjali Groups Revv brand to sponsor Indian Cricket Leagues Kolkata Tigers
|
|
|
Revv, the mens jewellery brand from integrated jewellery manufacturer, Gitanjali Group, has acquired the sponsorship rights of the Kolkata Tigers team at the Indian Cricket League (ICL).
more...
|
|
|
|
FMCG Federation of India presents Consumer World Awards
|
|
|
FMCG Federation of India presented the 5th Consumer World Awards in the Capital on March 19. Awards were given in three categories FMCG, Consumer Durables and Service Segments. Prominent among the winners were Bajaj Fans, Air India, Godrej, Café Coffee Day, Priyagold, and Blue Dart, among others.
more...
|
|
|
Flashed Yesterday: Rajesh Aggarwal elevated as President of Dentsu India
|
|
|
Dentsu India has announced the elevation of Rajesh Aggarwal as President of Dentsus India operations. Dentsus three advertising agencies and two media-buying companies would now report to Aggarwal. He is one of the founding members of the Dentsu India team, having been Executive Director of Dentsu Marcom for the last four years.
more...
|
|
|
Phonethics scripts branded animated characters story
|
|
|
Phonethics has ventured into brand advertising through its set of animated characters. Each of these characters comes with personalised content like videos, blogs, and derived from native Indian landscape with varied background and culture. These characters are also increasingly being licensed by brands looking to tap into their fan base.
more...
|
|
|
Online video advertising platform Jivox launches India operations On iZone
|
|
|
California-based Jivox, a self-service online video advertising platform, has commenced its Indian operations, Jivox Software India Pvt Ltd, through a sales and development office in Bangalore. The company is now all set to launch its online video advertising service for the Indian market.
more...
|
|
|
HUL ups intimacy with personal products
|
|
|
Fast moving consumer goods major Hindustan Unilever (HUL) has added Rs 97.4 crore to its capital expenditure for personal products, foods and ice creams in FY08.
more...
|
|
|
International: Marketing Helps General Mills Achieve Stellar Quarter
|
|
|
CHICAGO (AdAge.com) -- General Mills cited product innovation and increased consumer-marketing spending for third-quarter earnings that beat analyst expectations. The company's earnings shot up 61% for the period ended Feb. 24 despite higher ingredient costs and a slowing economy.
more...
|
|
|
| News
from latest issue of impact |
| |
| |
IBF
in ‘Let’s get agency net rates deferred
The week has been a very interesting one for the
broadcasting industry, interesting enough for
the Indian Broadcasting Foundation (IBF) to call
for an Extraordinary General Meeting (EGM) on
March 13, 2008, wherein two key industry issues
were discussed by the Foundation. The first one
is the serious challenge facing the broadcasting
industry, with the levied ban on surrogate advertising
that becomes official effective March 17, 2008.
more...
|
| |
It’s not a matter of a quick win today,
but of building a relationship that will last
overtime’
While
the kids’ television market in India was
being brandished for good with some high-decibel
action and activity, there was a silent-yet-visible
effort being made by a player to push itself into
the league of big-timers. Steve Grieder,
Senior Vice President, Nickelodeon International
joined by Sandeep Dahiya, Associate
Vice President, Communications and Consumer Products,
Viacom18, Grieder takes impact through Nick’s
journey in the months gone by, on Nick’s
global agenda and the new domains to watch out
for in the months to come.
more...
|
| |