by Mack CollierIf you aren't, you should be! With close to one million Twitter users (according to TwitDir),businesses are beginning to realize that it's just as important tomonitor what members on Twitter are saying about them, as it is to monitorthe blogosphere.

Thankfully, there's a painfully easy way to keep tabs on what others are saying about you on Twitter. Tweetscan is a neat site that searches for recent references to whatever search term you choose. You can search for a business name, or if you are already on Twitter, you can search for @yourtwittername to see who has been replying to you recently. The service works so well that in my experience, Tweetscan catches some replies that the web version of Twitter misses!

Jackie Huba and Ben McConnell recently set up...

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by Diane Aull

Often on the forums where I moderate, small business owners will ask how to get more traffic to their websites. On the surface, this might seem like a reasonable goal: after all, more traffic is better than less, right?

Well, not necessarily.

Unless those visitors are interested in what you have to offer, "more traffic" equates to nothing more than a waste of bandwidth. There's no point in having thousands of visitors to your site if not one of them is interested in what you offer. Sure, you may get bragging rights in some quarters thanks to all that traffic, but you don't make money from traffic alone.

The success of your business doesn't depend on how many visitors your website gets -- it depends on how many of those visitors you can turn into customers. ...

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