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According to Adrants, Tabasco, Weber Grill, Royal Oak charcoal, and Chinet tableware have teamed up with the Kansas City Barbeque Society to create the Great American BBQ Tour. The tour centers around a mobile BBQ bus -- brimming with samples and BBQ recipes -- that will hit 25 cities across the country.
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Everywhere Magazine has found a way to fuse user-generated content and a "substantial" glossy publication. According to Rohit Bhargava, every month Everywhere's editors vote on what user-generated content to include -- taken straight from the enthusiastic travelers who know the information best. Everywhere Magazine found the right formula to harness that enthusiasm, and Bhargava suggested that the format might apply in industries outside the travel industry, as well.
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Just three weeks after the launch of its news aggregation service, Buzz, Yahoo is driving only 10% less traffic to publishers' websites than its primary competitor, Digg.com, according to this article from Business Week. Digg, which has long been the king of social news, is feeling the heat, even though Buzz is still technically in beta.
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Join us Wednesdays at noon EST for WOM Wednesdays, WOMMA's ongoing teleconference series. Just register, dial in, and listen up to get the ideas that will truly expand your marketing horizons.
UPCOMING WOM WEDNESDAY TELECONFERENCES
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Wednesday, Mar. 26, at noon EST -->
>> Unleashing the Power of Global Social Networks: How To Get Global Category Influentials Talking About Your Brand: Join WOMMA and Nick Chiarelli, Director of Consumer Trends, GfK Roper Consulting as he gives global marketers an up-close look at the Global Category Influentials segments -- the consumer groups most likely to recommend your products and services and to influence the purchasing decisions of others in their vast, worldwide networks.
Wednesday, Apr. 2, at noon EST -->
>> The Law, The FTC, and Word of Mouth Marketing: Learn the legalities that every word of mouth marketer needs to know in order to adhere to the word of the law and do WOMM right. Also learn the latest from the FTC -- as it pertains to word of mouth marketers. Featuring Tony DiResta, a partner at Reed Smith and WOMMA's Counsel for Regulatory Affairs.
Wednesday, Apr. 9, at noon EST -->
>> Customer 2.0 -- Five Rules to Engaging a New Breed of Customer: Never before have customers morphed so quickly. Enabled by new technologies with accelerated adoption rates, customers have attained a level of control never before seen -- and it's something that established companies have to work hard to adapt to. Join us Wednesday, Apr. 9 and learn five rules for engaging "Customer 2.0." Featuring Brandon Evans, Managing Director and Partner, RepNation Media
Wednesday, Apr. 30, at noon EST -->
>> 7 Radical Rules to Leverage Online Sports Fan Buzz: It's no surprise that sports fans like to talk about the teams they love. Join presenters Kathleen Hessert and Dexter Bustarde of Sports Media Challenge as they explain how they've leveraged sports fans' enthusiastic online buzz for a variety of clients, including NFL, WWE, Ticketmaster, and more.
>> Cost is FREE for WOMMA members; $60 for non-members.
To register now, visit:
http://www.womma.org/events/teleconferences/
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On the Conversational Media Marketing blog, Paul Chaney posits that the trouble with Facebook Groups comes from the fact that there are just too many of them. You get an invitation, you join the group, and don't have time to interact beyond that. Chaney suggests that the same applies to online social networks in general -- that folks are spread too thin over a plethora of sites to give any one site any real, meaningful attention.
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The Buzz Canuck blog is showcasing an A-Z of word of mouth marketing, which includes the "26 most important words in WOM," including WOM-relevant definitions. Some of the standouts include: dialog, Hawthorne Effect, leapfrogging, ROI, social -- and, of course, there are twenty-one more.
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Your First Source for All Things WOM
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The WOMMA Word puts up-to-the-minute word of mouth stories in your hands every day with an easy-to-swallow dose of news, strategies, case studies, campaigns, jobs, research, and more. If it's happening in WOM, WOMMA's The Word's got it covered.
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The Word of Mouth Marketing Association
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WOMMA is the official trade association for the word of mouth marketing industry. Our more than 385 members are building a prosperous word of mouth marketing profession built on best practices, effective standards, and ethical leadership. Those are the qualities that bring WOMMA members together -- and we hope that you will join us if you share these values.
Learn more about WOMMA
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Shannon Stairhime, Editorial and Content Manager
65 E. Wacker Place, Suite 500, Chicago, IL 60601
1-312-853-4400
editor@womma.org
http://www.womma.org
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© 2007 Word of Mouth Marketing Association Inc. You may forward this email if it is not altered in any way.
WOMMA and Word of Mouth Marketing Association are registered trademarks of Word of Mouth Marketing Association Inc.
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