Top Stories

Yahoo, Click Forensics team up to tackle click fraud
Yahoo has become the first search engine to work with a third party click-tracking company to ensure online advertisers are getting what they pay for.

iPhone users make most of mobile web
iPhone users are making sure they get the maximum out of their devices, with a large number browsing the mobile web and watching mobile TV.

Internet radio: 33M U.S. listeners each week
The number of Americans listening to a radio station online increased during the twelve months to January 2008, according to an annual report from Edison Media Research.

Report: Email open rates drop end '07
MailerMailer has released a report showing that email open and click rates dropped in the final six months of last year, as well as providing new figures on email opening behavior.

eMarketer revises 2008 Internet ad spend forecasts
eMarketer has knocked its Internet advertising spend forecasts down by almost $2 billion in light of a potential economic rough patch.

GoFish to serve age-appropriate ads to popular game
GoFish and Cookie Jar Entertainment, a children's entertainment company, are teaming up to serve age-appropriate ads to kids playing Cookie Jar's online games. The ads will be served to the upcoming release "Magi-Nation: Battle for the Moonlands".

TNS to buy Compete, create new metric solution
The merge of TNS Media Intelligence, Compete Inc. and Cymfony will give global marketers greater insight into how their brands and messages are faring globally. TNS announced earlier this month that it would acquire Compete for $75 million.

Channel Intelligence ad network adds 100 brands
More marketers are beginning to sign on with advertising networks, hoping that offering targeted ads to specific content sites will help with the ROI of online campaigns. More than 100 advertisers recently signed on with the global Channel Intelligence ad network.

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