New Data: How to Maximize Impact of Email Newsletter Ads - 4 Takeaways on Ad Recall, Forwards & More
SUMMARY: Ads in third-party newsletters can generate plenty of
leads. But you should focus on an ad campaign's longer-term
effect -- not simply immediate clicks.
A new study by a professional association offers 4 takeaways
for marketers wanting to maximize the impact from enewsletter
ad campaigns. Among the findings: trust and believability go
much further than tantalizing incentives.
Click to continue
(Open access until March 26th)
P.S. Did a friend send you this? Go Here for your own copy - it's award-winning, useful, and complimentary.
P.P.S. Got questions, comments, or ideas for editorial?
Email Editorial Director Tad Clarke at TadC(at)marketingsherpa(dot)com
or call Customer Service at (877) 895-1717 -- thanks!
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