|
|
|
|
| |
 |
|
This article from The Christian Science Monitor makes a good case -- and serves as a timely reminder -- for why each and every company's WOM efforts should be ethical. Unethical word of mouth marketing taints the industry for everyone involved. The article focuses on astroturfing and highlights a couple of WOM ethics missteps.
For a WOM ethics refresher, visit WOMMA's ethics toolkit page at http://www.womma.org/ethics/.
|
|
To spread the word about its brand via online video promotions, Dunkin' Donuts has worked closely with WOMMA member Yahoo! to create video-based campaigns that put sports and news information front and center while still featuring the brand. Dunkin' Donuts's YouTube efforts include a CGM contest in which consumers can post videos that reflect the tagline, "America Runs on Dunkin." The company is finding unique ways to integrate their brand with content that consumers want... and that's something consumers are likely to spread the word about.
|
|
This article from the Associated Press takes a look at how convenience food makers are courting bloggers with the hopes of getting good reviews and generating positive word of mouth. Targeting bloggers, the article contends, allows marketers to cherry-pick more niche audiences and gets the word out about products that don't get a lot of traditional advertising attention.
|
|
Join us Wednesdays at noon EST for WOM Wednesdays, WOMMA's ongoing teleconference series. Just register, dial in, and listen up to get the ideas that will truly expand your marketing horizons.
UPCOMING WOM WEDNESDAY TELECONFERENCES
----------------------------------------
Wednesday, Mar. 19, at noon EST -->
>> Unleashing the Power of Global Social Networks: How To Get Global Category Influentials Talking About Your Brand: Join WOMMA and Nick Chiarelli, Director of Consumer Trends, GfK Roper Consulting as he gives global marketers an up-close look at the Global Category Influentials segments -- the consumer groups most likely to recommend your products and services and to influence the purchasing decisions of others in their vast, worldwide networks.
Wednesday, Apr. 2, at noon EST -->
>> The Law, The FTC, and Word of Mouth Marketing: Learn the legalities that every word of mouth marketer needs to know in order to adhere to the word of the law and do WOMM right. Also learn the latest from the FTC -- as it pertains to word of mouth marketers. Featuring Tony DiResta, a partner at Reed Smith and WOMMA's Counsel for Regulatory Affairs.
Wednesday, Apr. 9, at noon EST -->
>> Customer 2.0 -- Five Rules to Engaging a New Breed of Customer: Never before have customers morphed so quickly. Enabled by new technologies with accelerated adoption rates, customers have attained a level of control never before seen -- and it's something that established companies have to work hard to adapt to. Join us Wednesday, Apr. 9 and learn five rules for engaging "Customer 2.0." Featuring Brandon Evans, Managing Director and Partner, RepNation Media
Wednesday, Apr. 30, at noon EST -->
>> 7 Radical Rules to Leverage Online Sports Fan Buzz: It's no surprise that sports fans like to talk about the teams they love. Join presenters Kathleen Hessert and Dexter Bustarde of Sports Media Challenge as they explain how they've leveraged sports fans' enthusiastic online buzz for a variety of clients, including NFL, WWE, Ticketmaster, and more.
>> Cost is FREE for WOMMA members; $60 for non-members.
To register now, visit:
http://www.womma.org/events/teleconferences/
|
|
To help people search for real estate around the world, Century 21 Real Estate has launched a dedicated channel on YouTube -- the first YouTube channel held by a real estate company. The channel, which is intended for sellers, buyers, and enthusiasts, will be filled with consumer-generated content about real estate. To spread the word in line with the launch of the channel, Century 21 is hosting a national CGM contest, which it hopes will drive interest.
|
|
New social distribution platform Surge is attempting to change the way digital music is recommended, listened to, and purchased. The platform, which launched at the South by Southwest conference, encourages fans to become more invested and involved in the success of the bands they love. The bands, too, are able to interact more closely with their fans than in traditional music distribution channels. Whether or not this signals a mix-up for the digital music scene, of course, remains to be seen.
|
Get this from a friend?
Subscribe to this newsletter yourself!
|
|
|
|
|
|
|
| |
|
Your First Source for All Things WOM
|
|
The WOMMA Word puts up-to-the-minute word of mouth stories in your hands every day with an easy-to-swallow dose of news, strategies, case studies, campaigns, jobs, research, and more. If it's happening in WOM, WOMMA's The Word's got it covered.
Read the Blog and Archives
|
|
Tell us what you like. Or what you hate. Either way, we're listening.
Give us some feedback!
|
|
|
The Word of Mouth Marketing Association
|
|
WOMMA is the official trade association for the word of mouth marketing industry. Our more than 385 members are building a prosperous word of mouth marketing profession built on best practices, effective standards, and ethical leadership. Those are the qualities that bring WOMMA members together -- and we hope that you will join us if you share these values.
Learn more about WOMMA
|
|
|
|
|
Shannon Stairhime, Editorial and Content Manager
65 E. Wacker Place, Suite 500, Chicago, IL 60601
1-312-853-4400
editor@womma.org
http://www.womma.org
|
© 2007 Word of Mouth Marketing Association Inc. You may forward this email if it is not altered in any way.
WOMMA and Word of Mouth Marketing Association are registered trademarks of Word of Mouth Marketing Association Inc.
WOMMA respects your privacy. We will not release your email address ever, for any reason.
|
|
|
Back to newsletter list
