|
India’s media & entertainment industry to be worth Rs 1.157 trillion by 2012: FICCI-PWC 2008 report
|
|
|
India’s media and entertainment (M&E) industry is poised to grow by 18 per cent over the next five years and become a Rs 1.157 trillion industry by 2012. This was revealed by the FICCI-PricewaterhouseCoopers 2008 report on the M&E industry. According to the report, the industry registered a 17 per cent growth in 2007 over the previous year.
more...
|
|
|
Sita Laxmi Narayan Swamy quits Bindass as Marketing Head
|
|
|
Sita Laxmi Narayan Swamy has put in her papers at Bindass after a five-month stint there. As Marketing Head, Swamy was responsible for an entire gamut of activities involving TV, mobile, web, consumer products and retail at Brand Bindass.
more...
|
|
|
|
Pay TV regulation in India among the most restrictive in Asia: CASBAA Digital Vision report On iZone
|
|
|
CASBAA has released its ‘Digital Vision: India in 2012’ report, which provides an overview of the still unrealised opportunities for the rapid development of India’s digital broadband and television industries. CASBAA’s comparative study of pay TV regulation found India’s practices to be among the most restrictive in Asia.
more...
|
|
|
|
Flashed Yesterday: MediaCom loses one more to OMD, VIP Undergarments switch to latter; account size Rs 15 crore
|
|
|
The OMD growth story seems to be happening, for now, at the expense of MediaCom. VIP Undergarments, the flagship brand of Maxwell Industries, has shifted its duties from MediaCom to OMD. The account size is pegged in the vicinity of Rs 15 crore.
more...
|
|
|
|
OOH advertising in India goes eco-friendly
|
|
|
360 Degree Automation has decided to go the ecological way with its solar-powered outdoor hoardings. The company is using solar photovoltaic panels to light its hoarding and has also installed automatic timers that switch the illumination on and off, thus reducing wastage.
more...
|
|
|
|
Flashed Yesterday: JWT bags creative mandate for Kotak Credit Cards; account size upwards of Rs 15 crore
|
|
|
Following a multi-agency pitch, Kotak Mahindra Bank has awarded the creative business for its recently launched credit card to JWT. Industry sources have pegged the size of the account upwards of Rs 15 crore. The media business for this account continues to be with Starcom Worldwide.
more...
|
|
|
|
Mobile advertising in India has its own unique challenges and opportunities, says Active Media’s Raj Singh
|
|
|
Mobile advertising began to take off in a big way 2007 and is set to become a major revenue driver for mobile VAS globally. However, in India, the fledgling sector is facing some growth hiccups that need to be tackled in the early stages. Raj Singh, Managing Director, Active Media, throws light on the mobile advertising domain in India and the challenges and opportunities it faces here.
more...
|
|
|
|
Deadline for submitting nominations for 33rd All India RAPA Awards extended to April 5
|
|
|
The Radio and Television Advertising Practitioners Association of India Ltd (RAPA) has extended the deadline for submitting nominations for the 33rd All India RAPA Awards to April 5. The extension is due to the enthusiastic response to the Awards as well as the public holidays of Eid-e-Milad, Good Friday and Holi during this week.
more...
|
|
|
Reebok invites people to express themselves with ‘Your Move’ campaign
|
|
|
Reebok has launched its global brand campaign, ‘Your Move’, in India. The campaign is an invitation for people to express themselves and to do things in their own unique way in sports and life and builds on Reebok’s ‘I am What I am’ campaign. McCann Erickson is the creative agency behind the campaign.
more...
|
|
|
CineMaya in strategic distribution tie-up with Telugu Times in the US
|
|
|
US-based CineMaya Media Group, which concentrates specifically on the Indian Disapora in North America, recently tied up with Telugu Times for distribution in the US. CineMaya has also been gradually spreading its presence in India through platforms across the spectrum of media, entertainment and marketing.
more...
|
|
|
Godrej to invest Rs 360 cr more in FMCG arm
|
|
|
FMCG major Godrej Industries today said it has received shareholders approval for further investing up to Rs 360 crore in Godrej Consumer Products.
more...
|
|
|
International: As Marketers Shift to Digital, Big 4 Keep Pace
|
|
|
Agency holding companies may actually be ahead of the curve on this digital thing.
more...
|
|
|
| News
from latest issue of impact |
| |
| |
IBF
in ‘Let’s get agency net rates deferred
The week has been a very interesting one for the
broadcasting industry, interesting enough for
the Indian Broadcasting Foundation (IBF) to call
for an Extraordinary General Meeting (EGM) on
March 13, 2008, wherein two key industry issues
were discussed by the Foundation. The first one
is the serious challenge facing the broadcasting
industry, with the levied ban on surrogate advertising
that becomes official effective March 17, 2008.
more...
|
| |
It’s not a matter of a quick win today,
but of building a relationship that will last
overtime’
While
the kids’ television market in India was
being brandished for good with some high-decibel
action and activity, there was a silent-yet-visible
effort being made by a player to push itself into
the league of big-timers. Steve Grieder,
Senior Vice President, Nickelodeon International
joined by Sandeep Dahiya, Associate
Vice President, Communications and Consumer Products,
Viacom18, Grieder takes impact through Nick’s
journey in the months gone by, on Nick’s
global agenda and the new domains to watch out
for in the months to come.
more...
|
| |
Back to newsletter list
