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This article from Advertising Age answers some of marketers' questions about social media, including where opportunities exist, why they need to get on the blogging wagon, what they should do to prevent/respond to negative social media, and more.
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On his blog, Jake McKee, the Community Guy, discusses how WWII propaganda changed the way people do business, transforming BtoC interactions from conversational and communal endeavors into the business culture of secrecy we still see today. In a society where information is risky, truly embracing social media is a difficult step -- which is one reason, McKee posits, why organizations sometimes find social media principles unwieldy.
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To get people talking about Tava -- a new, no-calorie carbonated beverage from PepsiCo -- the company is avoiding traditional T.V. ads altogether, instead opting for online ads and WOM strategies to get the word out about Tava. Aside from their online efforts, the company is using targeted product seeding to get Tava in the hands of people who are likely to talk it up, including employees at Google, Apple, and MTV.
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Join us Wednesdays at noon EST for WOM Wednesdays, WOMMA's ongoing teleconference series. Just register, dial in, and listen up to get the ideas that will truly expand your marketing horizons.
UPCOMING WOM WEDNESDAY TELECONFERENCES
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Wednesday, Mar. 19, at noon EST -->
>> Unleashing the Power of Global Social Networks: How To Get Global Category Influentials Talking About Your Brand: Join WOMMA and Nick Chiarelli, Director of Consumer Trends, GfK Roper Consulting as he gives global marketers an up-close look at the Global Category Influentials segments -- the consumer groups most likely to recommend your products and services and to influence the purchasing decisions of others in their vast, worldwide networks.
Wednesday, Apr. 2, at noon EST -->
>> The Law, The FTC, and Word of Mouth Marketing: Learn the legalities that every word of mouth marketer needs to know in order to adhere to the word of the law and do WOMM right. Also learn the latest from the FTC -- as it pertains to word of mouth marketers. Featuring Tony DiResta, a partner at Reed Smith and WOMMA's Counsel for Regulatory Affairs.
Wednesday, Apr. 9, at noon EST -->
>> Customer 2.0 -- Five Rules to Engaging a New Breed of Customer: Never before have customers morphed so quickly. Enabled by new technologies with accelerated adoption rates, customers have attained a level of control never before seen -- and it's something that established companies have to work hard to adapt to. Join us Wednesday, Apr. 9 and learn five rules for engaging "Customer 2.0." Featuring Brandon Evans, Managing Director and Partner, RepNation Media
Wednesday, Apr. 30, at noon EST -->
>> 7 Radical Rules to Leverage Online Sports Fan Buzz: It's no surprise that sports fans like to talk about the teams they love. Join presenters Kathleen Hessert and Dexter Bustarde of Sports Media Challenge as they explain how they've leveraged sports fans' enthusiastic online buzz for a variety of clients, including NFL, WWE, Ticketmaster, and more.
>> Cost is FREE for WOMMA members; $60 for non-members.
To register now, visit:
http://www.womma.org/events/teleconferences/
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In this article from ClickZ, Kevin Carney gives a breakdown of the consumer-generated games model, covering everything from the impact of consumer-generated games on the gaming model to the opportunities that exist for marketers. The most value, according to Carney, comes from the insights both game-makers and marketers can gain from consumers, as well as the connections that they stand to make.
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To generate some word of mouth for the upcoming release of its next Narnia movie -- the second installment based on C.S. Lewis's seven-book series "The Chronicles of Narnia" -- HarperCollins and their agency Special Ops Media are launching a slew of social media efforts. The social media buzz frenzy will include pages on MySpace, Facebook, and a Prince Caspian widget that will stream updated information daily, as well as online contests and educational content intended to get people talking before the movie's May release.
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The WOMMA Word puts up-to-the-minute word of mouth stories in your hands every day with an easy-to-swallow dose of news, strategies, case studies, campaigns, jobs, research, and more. If it's happening in WOM, WOMMA's The Word's got it covered.
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WOMMA is the official trade association for the word of mouth marketing industry. Our more than 385 members are building a prosperous word of mouth marketing profession built on best practices, effective standards, and ethical leadership. Those are the qualities that bring WOMMA members together -- and we hope that you will join us if you share these values.
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Shannon Stairhime, Editorial and Content Manager
65 E. Wacker Place, Suite 500, Chicago, IL 60601
1-312-853-4400
editor@womma.org
http://www.womma.org
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