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The International Herald Tribune
IHT.com Tech Alert


Paris, Monday, March 17, 2008

Collectibles overtake Europe's newsstands
Besides a hodgepodge of DVD's, CD's, encyclopedias, books, postcards, toys, newspapers and magazines, a new publication has cropped up at newsstands in Italy and elsewhere in Europe: the partwork.

Companies see red over rights to the color magenta or use of stripes
The IT company, Compello, is locked in a legal struggle with the German giant, Deutsche Telekom over the color magenta while Adidas is pursuing ways to keep garment makers from decorating clothing with two stripes.

In new ad campaign, ING tries to make retirement less intimidating
The large Dutch financial services company known for quirky orange logos has introduced a TV and print ad campaign designed to try to make retirement more accessible to the average American.

Barry Diller conquered; now he tries to divide
IAC/InteractiveCorp, which is Barry Diller's collection of Internet-focused companies including Ticketmaster and Expedia, is floundering.

Soothing the Middle East divide with music
Amid another flare-up in Israeli-Palestinian violence, there are plenty of raised, partisan voices on either side. A new ad campaign suggests a different way to address the divide: speak, or even sing, to both sides at once.

Tecktonik uses Web to market lifestyle born in dance movement
The Tecktonik dance style spawned a youth movement that has turned into a burgeoning business that has gone from sharing music to selling hairstyles. It has become a lifestyle brand and a model for creating a brand on the Web.

AOL to buy social networking site Bebo
AOL said it had agreed to buy Bebo for $850 million and planned to turn it into the "cornerstone" of its efforts to attract more Internet users and advertisers.

Rising use of Internet challenges its capacity
While there has there has been a rising chorus of alarm about the surging growth in online traffic, the surge does not necessarily represent an impending catastrophe.

Electronic Arts bid for Take-Two turns hostile
Electronic Arts made a tender offer Tuesday for the rival video game maker Take-Two Interactive Software at $26 a share, indicating that its $2 billion bid was turning hostile.

AMI helps companies keep track technology equipment
If millions of people have trouble keeping track of the technology equipment they have accumulated over the years, companies large and small find the task so daunting that many do not even try.

A cellphone with no flips, no folds - just a very low price
Spice Ltd., which is based in Noida, India, has unveiled "the People's Phone." The number keys are big and bold. It is chunky and has no color screen - in fact, it has no screen at all.

Wireless security flaw is detected in defibrillator-pacemaker
Hacking into the device in a laboratory, researchers said they had reprogrammed it to shut down and to deliver potentially fatal jolts of electricity.

The End User: Virtual college fairs
A U.S. company has blended social networking into the process of searching for a university.

Technology laggards play pivotal role in keeping the beat of innovation
In the age of Facebook and micro-blogging services like Twitter, firms need to understand and address the concerns of holdouts as they bet their fortunes on their ability to market new products and upgrades.

Take-Two voices confidence in face of takeover bid
Take-Two, which has rebuffed a takeover offer from Electronic Arts, said it expected to perform better this year than Wall Street had projected.

Google clears final hurdle to DoubleClick deal
European regulators gave unconditional approval to Google's $3.1 billion takeover bid, saying it "would be unlikely to have harmful effects on consumers."
- France wins EU approval to help finance Internet search engine

David Pogue reviews the 'greener' options in portable music and video players
Self-powered players have charms: They are indispensable for anyone who plans to be away from a power outlet and for those who want to avoid Accessory Fatigue Syndrome.

Gadgets of the Week
A lighter SLR camera from Olympus, a cheap home printer from HP, and a multi-gadget charger from Idapt.



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