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In a ruling that has implications for all companies that publish consumer-generated content, a federal appeals court found Craigslist not responsible for discriminatory ads that were placed by users of the online classifieds site, and stated that the federal Communications Decency Act doesn't allow people to "sue the messenger just because the message reveals a third party's plan to engage in unlawful discrimination."
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This article from Advertising Age takes a stab at some of the biggest questions that marketers face when deciding to enter the world of online social networks. From weighing in on which marketing discipline should handle social networking, to dispelling some of marketers' misconceptions about social networks, this article takes a swing at some of the bigger issues marketers encounter with social nets.
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The South by Southwest Interactive Conference enjoyed a flurry of real time multimedia coverage, as its audience -- comprised of many bloggers -- posted tons of information about the conference. According to the Los Angeles Times, a huge percentage of the audience was live blogging, you couldn't navigate hallways without passing a video blogger, and more than 900 of the meeting's attendees identified themselves as "press."
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Join us Wednesdays at noon EST for WOM Wednesdays, WOMMA's ongoing teleconference series. Just register, dial in, and listen up to get the ideas that will truly expand your marketing horizons.
UPCOMING WOM WEDNESDAY TELECONFERENCES
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Wednesday, Mar. 19, at noon EST -->
>> Unleashing the Power of Global Social Networks: How To Get Global Category Influentials Talking About Your Brand: Join WOMMA and Nick Chiarelli, Director of Consumer Trends, GfK Roper Consulting as he gives global marketers an up-close look at the Global Category Influentials segments -- the consumer groups most likely to recommend your products and services and to influence the purchasing decisions of others in their vast, worldwide networks.
Wednesday, Apr. 2, at noon EST -->
>> The Law, The FTC, and Word of Mouth Marketing: Learn the legalities that every word of mouth marketer needs to know in order to adhere to the word of the law and do WOMM right. Also learn the latest from the FTC -- as it pertains to word of mouth marketers. Featuring Tony DiResta, a partner at Reed Smith and WOMMA's Counsel for Regulatory Affairs.
Wednesday, Apr. 9, at noon EST -->
>> Customer 2.0 -- Five Rules to Engaging a New Breed of Customer: Never before have customers morphed so quickly. Enabled by new technologies with accelerated adoption rates, customers have attained a level of control never before seen -- and it's something that established companies have to work hard to adapt to. Join us Wednesday, Apr. 9 and learn five rules for engaging "Customer 2.0." Featuring Brandon Evans, Managing Director and Partner, RepNation Media
Wednesday, Apr. 30, at noon EST -->
>> 7 Radical Rules to Leverage Online Sports Fan Buzz: It's no surprise that sports fans like to talk about the teams they love. Join presenters Kathleen Hessert and Dexter Bustarde of Sports Media Challenge as they explain how they've leveraged sports fans' enthusiastic online buzz for a variety of clients, including NFL, WWE, Ticketmaster, and more.
>> Cost is FREE for WOMMA members; $60 for non-members.
To register now, visit:
http://www.womma.org/events/teleconferences/
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Given the popularity of virtual worlds, it's no wonder marketers are eager to find a way to insert their brands into the online communities, but most still haven't figured out how to go about it yet. This article, from Online Media Daily, offers some tips for how to get started in marketing via virtual worlds.
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While AOL's purchase of online social networking site Bebo, -- which has a large reach internationally -- has the potential to create one of the largest social platforms in existence, some still question AOL's motivations and wonder if the combination of two number-twos could really make for a grand slam.
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